Event: Marketing and finance advanced workshop by Expara

Are you an IDM company, or an entrepreneur with an IDM idea? Would you like to raise funds to start or grow your IDM company? From Idea to Investment For the IDM industry:Marketing and finance advanced workshop is a 2-Day Business Plan & Investor Presentation Workshop presented by The Media Development Authority of Singapore (MDA) & Expara Pte. Ltd. on 19th and 20th of February 2008, 9.00 am – 5.00 pm in NUSS Guild House – Suntec City Tower 4, Level 5. The workshop is conducted by Mr. Douglas Abrams, Managing Director, Parallax Capital Management and Co-Deputy Chairman, Business Angels Network Southeast Asia (BANSEA)

Who should attend?
This workshop is designed for participants who have a serious interest in starting or growing a scalable IDM business – a business which can reach a significant size. It will be especially useful for participants who are interested in seeking venture funding for their business and who want to increase their chances of obtaining funding from venture capitalists, angels and other venture investors

How do we help you get from Idea to Investment?
This is not a “how to write a business plan” course. It is an intensive, hands-on workshop, in which participants will develop their existing IDM business or IDM business ideas into an actual business plan which they will be able to present to potential venture investors.

Workshop highlights
The workshop will help participants better understand the process and dynamics of fund-raising in order to increase their chances of success. We will focus in detail on two key aspects of the business plan: marketing and competitive strategy and finance.

Participants will learn to:
• Identify their total addressable market
• Select target markets and segments
• Analyze the market, including customers and competitors
• Develop and implement a marketing strategy
• Develop a product that suits customer’s needs
• Position and differentiate one’s products and services from the competition
• Create sustainable competitive advantage for their business
• Develop a competitive strategy
• Compete against both established companies and new startups
• Respond to competitive threats
• Develop and present a business model for their company
• Estimate investment funds required to support the growth of their business
• Forecast the financial performance of their business and calculate the valuation of their company.
• Calculate ROI for investors and choose an exit strategy

Participants will present their marketing and financial plans to a panel of investors.

The two day workshop will be followed-up by a one-hour private consultation with each company to further improve their marketing and financial plan.

Douglas Abrams and his track record
Douglas Abrams developed his workshops based on his experience as an entrepreneur and venture investor in Singapore, where he is a Managing Director of Parallax Capital Management; as a Vice President, intrapreneur and technology innovator for 14 years at JP Morgan in New York, and as an Adjunct Associate Professor lecturing on entrepreneurship at the National University of Singapore.

Douglas graduated from the Annenberg School, University of Pennsylvania with a BAs in Communications and received an MBA
from The Wharton School. He is a lecturer on New Venture Creation and Technopreneurship at the National University of Singapore Business School and was awarded the prize for Most Creative Teaching Method by the Entrepreneurship and Emerging Enterprises Program at Syracuse University. Douglas is Co-Deputy Chairman of the Business Angel Network of South East Asia (BANSEA) and serves as an advisor for many start-up companies, including those started by his former students.

Douglas has trained more than 1400 fledgling and current entrepreneurs from 20 countries. His students and companies have raised more than S$3 million in investment, business plan prizes, and grants. From 2004-2006, Douglas’s students
have taken home 80 prizes in major business plan competitions all over the world. He has founded two IDM start-ups in Singapore, is a Director in another and has worked as an advisor and trainer for more than 50 local early-stage IDM
companies. He is also the founder of Expara, a company providing entrepreneurship and innovation training and advisory services. Expara is one of the approved mentors in the IDM Microfinancing program.

What exactly is IDM and does my business/idea qualify?
Interactive and Digital Media (IDM) can apply to a wide range of businesses and business ideas, including IDM technologies, content and convergence. In addition to traditional media businesses, IDM can include IDM-enabling technologies, digital animation, mobile applications, Web 2.0 and 3.0 applications, and virtual worlds. If you are not sure whether your business or business idea qualifies as an IDM business, go ahead and register and we will review it for you.

To Register

Register online at http://www.expara.com/register.htm

or

Email Ms. Junus Eu at junus@expara.com with the following details:
(i) Full name
(ii) NRIC or Passport No. (if the latter, please indicate country of issue)
(iii) Nationality
(iv) Occupation &/or designation
(v) Company
(vi) Contact details (mailing address, email address, contact numbers)
(vii) A brief description of your IDM business or business idea

Note: The workshop is limited to 20 seats only and registration will be made on a first-come-first-serve basis

Payment of S$50 is to be made payable to Expara Pte Ltd via

Cheque and mailed to:
Expara Pte Ltd
1 George St, #17-05
Singapore 049145

Registration will be confirmed upon receipt of full payment, and successful registrants will be notified via email or telephone and will be sent a marketing and financial plan worksheet to fill out and bring to the workshop.

This workshop will be offered free of charge. Your $50 check will be returned to you on the final day of the workshop. However, we must receive your $50 check to confirm your seat at the workshop.

For more information or general enquiries, please contact Ms. Junus Eu at
Tel : +65 6435-5295
Fax : +65 6536-7908
Email : junus@expara.com

About The Author

SGEntrepreneurs - (SGE)

Covering the Singapore and Southeast Asia entrepreneurship scene since 2005.

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