Event: De-bunking the myths of marketing and building a sustainable value proposition
February 15, 2008 by SGEntrepreneurs
Targeting designers-business people, Red Dot Academy is proud to present their next meeting under their evening sessions on design and business. “From concept to commercialisation: De-bunking the myths of marketing and building a sustainable value proposition”, this second installment helps designers demystify market segmentation. Even if you’re not a designer, attending this session might help you diversify perpectives!
Calling all aspiring designers with a business goal in mind. Following the successful design seminars and conferences in 2007, red dot academy is taking another leap forward with a series of talks entitled ‘evening session on design and business’ from January to June 2008.
If one of your 2008 business goals included generating a consistent stream of new clients and increasing your income, it’s not too late to join us in the second session of “From concept to commercialisation: De-bunking the myths of marketing and building a sustainable value proposition” which will take place on Tuesday, 19 February 2008 from 7pm to 9pm at the red dot design museum.
You don’t want to miss this opportunity to take advantage of this workshop to find out: “How to create a link from design to audience segmentation?”
If you can give Regina Chua 100 minutes a month for a few months,
- You’ll be introduced and guided about the practical points about how marketing companies’ develop and plan to target specific market segment instead of selling to the masses. What is segmentation and why is it important before you start to build your brand identity?
- You will network with other people who are passionate about creating designs that sell and share ideas and expand your contact base.
We would love to have you on board. Take a look at what past participants have said!
“As a non designer, it’s insightful to learn about the industry from a designers perspective.”
Autumn Gehring – Wefew
“It allows me to understand how to convince my clients on my designâ€
Herman Lim – Besco Building Supplies Pte Ltd
“The topic covered was relevant to my course study”
Liang Yanjie – NUS
“Appreciate the importance of marketing in design field”
Sharon Lei – NAFA
Register now and enjoy the early bird discount! To view more information and registration, please visit www.red-dot.sg/academy.htm. For enquiries, please email to academy@red-dot.sg, or call Gladys at 6534 7194
About the speaker – Regina Chua
Ms Regina Chua, Discipline Dynamics and her team of highly engaging and energetic consultants are focused on outcome-based performance solutions. Regina, the founder has spent more than 15 years working in FORTUNE 500 companies with intensive field experience as Regional Marketing Director, responsible for Asia Pacific covering Japan, North China, ASEAN and India. Today, her company consults for global corporations helping them to sharpen their competitive edge by providing customized training solutions to achieve their business goals. Having acquired both consumer and business-to-business experience, she is known in her field to be highly versatile in localizing marketing strategies to gain optimal sales results. Her successful track record from consumer-based companies such as Ogilvy Direct, Scott Paper and Pergo to high-tech companies such as Apple, Compaq, VeriSign and SchlumbergerSema has groomed her into a trusted consultant for her impressive credential list of corporate clients like AIG, Philips, Surbana International, Singapore Technologies, Singapore Telecommunications Limited and many more.
About The Author
SGEntrepreneurs - (SGE)
Covering the Singapore and Southeast Asia entrepreneurship scene since 2005.
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