Events: red dot academy’s evening sessions on IP, design and value proposition

After four successful sessions in January and February, Gregory Ong and Regina Chua will continue to deliver their next evening sessions on Intellectual property protection for designs, and marketing and positioning to build a sustainable value proposition. The sessions will take place at the red dot design museum, 28 Maxwell road #02-15 (3 minutes walk from Tanjong Pagar MRT station), from 7pm to 9pm.
Check out their upcoming talks in March!
4 March 2008
Intellectual Property infringement and enforcement
By Gregory Ong – Solicitor and Advocate, Gregory Ong & Co.
What should I do if a third party copies my registered design? After patenting my product in Singapore, a foreign company manufactures and sells a similar/identical product and has started importing it into Singapore. Can I stop the company from infringing my product in Singapore and abroad? What can I do to enforce the product as my own?
Come and learn about properly protecting your designs and products. Don’t miss out on this opportunity to discover about Intellectual Property Infringement and Enforcement on 4 March 2008!
This talk serves to educate both individuals and businesses on what to do in the event of infringement on their intellectual property rights, and correspondingly, how to avoid any pitfalls in infringing upon the intellectual property rights of others.
11 March 2008
How do you link design and the value proposition?
By Regina Chua – Managing Consultant, Discipline Dynamics
“Will people buy?†and if they do, “How much are they willing to pay?†How do you develop value propositions that can generate market interest and achieve the value recognition that its worth the price?
Join us in the talk “How do you link design and the value proposition?â€. This third session of the series “How do you link design and value proposition†will discuss about integrating design with the commercial value, and developing value propositions that can generate market interest and achieve the value recognition that it’s worth the price.
Have a look at the past participants have said!
“The topics are very related to all companies in all context! Especially the workshop!”
Evie Loo – Marketing Executive, Besco Building Supplies Pte Ltd
“Informative and would be helpful in my line of work”
Tan Keng Khoon – Aspiring Industrial Designer, NUS
Register now and enjoy the early bird discount! To view more information and registration, please visit www.red-dot.sg/academy.htm. For enquiries, please email to academy@red-dot.sg, or call Gladys at 6534 7194




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