From Idea To Investment 5-Day Workshop For The IDM Industry

Are you an IDM company, or an entrepreneur with an IDM idea? Would you like to raise funds to start or grow your IDM company? Then perhaps you should consider going for this 5-day intensive workshop that is jointly organized by Expara and the Media Development Authority of Singapore.

Who should attend?

This workshop is designed for participants who have a serious interest in starting or growing
a scalable IDM business – a business which can reach a significant size. It will be especially
useful for participants who are interested in seeking venture funding for their business and
who want to increase their chances of obtaining funding from venture capitalists, angels and
other venture investors.

How do we help you get from Idea to Investment?

This is not a “how to write a business plan” course. It is an intensive, hands-on workshop, in
which participants will develop their existing IDM business or IDM business ideas into an
actual business plan which they will be able to present to potential venture investors.

Dates:
Mon-Wed, 13-15th July: From-Idea-to-Investment Investor Presentation Overview Module
Mon-Tues, 20-21st July: Marketing and Finance Advanced Module

Time: 9am-5pm
Venue: Amadeus Room, Gallery Hotel

3 Day From-Idea-to-Investment Investor Presentation Overview Module

This overview module will help participants better understand the process and dynamics of fund-raising in order to increase their chances of success.

By the end of the workshop, participants will learn:

• What do investors look for in a business plan
• What do investors look for in a presentation
• How to avoid the most common mistakes and to get an investor to read your business plan
• How to get investors to meet with you and how to make an effective investor presentation
• Value proposition and innovation
• Market identification and analysis
• Marketing strategy
• Sustainable competitive advantage
• Business model, financial forecasts and valuation

2 Day Marketing and Finance Advanced Module

The advanced module will help participants better understand the process and dynamics of Fund-raising in order to increase their chances of success. We will focus in detail on two key aspects of the business plan: marketing and competitive strategy and finance.

Participants will learn to:

• Identify their total addressable market
• Develop and implement a marketing strategy
• Position and differentiate one’s products and services from the competition
• Develop a competitive strategy and compete against both established companies
and new Start-ups
• Develop and present a business model for their company
• Estimate investment funds required to support the growth of their business
• Forecast the financial performance of their business and calculate the valuation of their company
• Calculate ROI for investors and choose an exit strategy

Investor Presentation

At the end of the 5-day workshop, participants will present their business plan to a panel of investors.
Based on the evaluation from the panel of investors, up to ten companies who have completed the I2I From Idea to Investment for the IDM Industry workshop series will be selected to present to investors at I.MATCH showcase event (see section on “About I.MATCH”) to be held in August. A limited number of seats are available for investors interested in the IDM industry

Register online here.

Fees:
Singapore Citizens/PRs – $25 / module
Non Singaporeans/Non PRs – $100 / module

Registration will be confirmed upon receipt of full payment by 8th July 2009 (Wed), and successful registrants will be notified via email and will then be asked to submit their business plan, executive summary or detailed business description prior to the workshop.

For more information or general enquiries, please contact Ms. Junus Eu at junus@expara.com.

Douglas is a lecturer on New Venture Creation and Technopreneurship at the National University of Singapore Business School and was awarded the prize for Most Creative Teaching Method by the Entrepreneurship and Emerging Enterprises Program at Syracuse University. Douglas is Co-Deputy Chairman of the Business Angel Network of South East Asia (BANSEA) and serves as an advisor for many start-up companies, including those started by his former students.

Douglas Abrams developed his workshops based on his experience as an entrepreneur and venture investor in Singapore, where he is a Managing Director of Parallax Capital Management; as a Vice President, intrapreneur and technology innovator for 14 years at JP Morgan in New York, and as an Adjunct Associate Professor lecturing on entrepreneurship at the National University of Singapore.

I.MATCH is an innovative platform, launched in July 2008 by IDM Programme Office (IDMPO) and Spring Singapore in partnership with Expara, designed to bring together promising media companies, private investors and public sector funding programs in an effort to catalyse Series A level investment in the media space in Singapore.

The I.MATCH Investor Core Group (ICG) consists of 69 venture capital, angel, corporate, strategic and other investors with an expressed interest in and commitment to Series A level investment in IDM companies.

About The Author

SGE - (SGE)

Covering the Singapore and Southeast Asia startup and entrepreneurship scene since 2005.

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