Facebook Developer Garage Singapore

Along with Social Networking World Forum – Asia which is happening in Singapore on 22-23 Sep 2009, the Facebook Developer Garage Singapore powered by Intel will also be an event that accompany whole event. The Facebook Developer Garage Singapore will happen in Grand Hyatt Singapore from 22-23 Sep 2009 from 10am to 4 pm. You can come to learn more about the trends in social gaming and how to make your apps viral in Facebook. Please RSVP here

Details of the Event:

Date: 22nd and 23rd September 2009
Location: Grand Hyatt Singapore, 10 Scotts Road (map here)
RSVP: FREE! (link here)

Agenda: 22nd September

10.00am – 11.00am: “Building Fan-dom” on Facebook.
If you are looking for ways and perhaps a guide to building your company’s presence on Facebook, then this presentation is for you. You will learn key strategies to acquire, grow and maintain your fan base effectively from ground zero. Engage and excite your fans (both old and new) without becoming irritating at the same time!”
Speaker: Ryan Lim, Business Director of Blugrapes

3.30pm – 4.30pm: “Social games: True Brand Engagement with social networking users”
- Demographics and user behavior in social games
- Successful case studies of brand engagement with social games
Speaker: Leonard Lin, CEO Tyler Projects (makers of hit Facebook game “Battle Stations”, 1 million users/ month)

4.30pm – 5.30pm “Growing Viral with Facebook apps”
- Key metrics and the viral factor
- Building viral concept into Facebook apps
- Leveraging Facebook viral channels
- Critical mass, Promotion, and Positive Network Effect
Speaker: Rex Ng, Managing Director and Chairman of 6waves Inc. (6waves ranks 3rd on FB developer leader board, with over 38Million Monthly Active Users)

Agenda 23rd September

10.00am – 11.00am: Cognitive Biases and Complex Problems – Can Web 2.0 Help Solve Climate Change?
I analyze human behavior for a living, using cognitive / behavioral science and complexity science. In this talk I’ll look at how “cognitive biases” (systematic deviations from rational behavior) affect the (disappointing) human response to climate change, and explore whether Facebook apps and Facebook connect may be able to help
the situation.
Speaker: Dr Shaun Martin is Co-Founder & CEO of consulting firm Mindwasabi

3.30pm – 4.30pm: Infusing psychology theories in developing and marketing social applications
1) Hybridization of reality and virtual gaming
2) Enabling wisdom of crowd through social networks over traditional market research
3) Media Integration and Persuasive Enhancements (Visual and Gender)
4) Common pitfalls encountered by new entrants
Speaker: Keith Ng – Project Lead, Socialico (creator of FAME, Facebook’s fbFund 2009 top 50 finalist)

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