Web Wednesday with Randall Rothenburg of IAB – 1st Oct
September 23, 2009 by SGE
The team at Web Wednesday will be holding the next session on a Thursday, but with a special guest, Randall Rothenburg. Randall is the President and CEO of the Interactive Advertising Bureau in the US and will be speaking with our very own Ken Mandel, Vice President & Managing Director, Yahoo! Southeast Asia on the development of the IAB here in Singapore.
About Randall Rotheburg
Before assuming leadership of the IAB in 2007, Randall was the Senior Director of Intellectual Capital of Booz Allen Hamilton, the international strategy and technology consulting firm, where he oversaw business development, knowledge management, and thought leadership activities, and directed the award-winning quarterly business magazine “strategy+business,”. Previously, he served as the firm’s chief marketing officer.
Prior to Booz Allen, Mr. Rothenberg spent six years at The New York Times, where he was the technology editor and politics editor of the Sunday magazine, the daily advertising columnist, and a media and marketing reporter. Mr. Rothenberg is the author of “Where the Suckers Moon: An Advertising Story” (Alfred A. Knopf, 1994), a critically-acclaimed chronicle of the birth, evolution, and death of a single advertising campaign.
Event Details
Date: Thursday, 1st Oct 2009
Time: 630pm-830pm
Venue: Home Club (located on the Riverwalk B1-01/06, 20 Upper Circular Road- between Boat Quay and Clarke Quay) [map]
About The Author
SGE - (SGE)
Covering the Singapore and Southeast Asia startup and entrepreneurship scene since 2005.
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