Techno-Venture Forum – How to Go to Market-Tools and Best Practices from Silicon Valley
October 13, 2009 by SGE
Prof. Tom Kosnik, Consulting Professor at the Stanford School of Engineering is based in Silicon Valley and will share go-to-market tools and best practices from Silicon Valley.
Event Details
Date: Tuesday, 15th October 2009
Time: 5:30 – 7:30pm
Venue: National University of Singapore, Engineering Auditorium [map]
Register by 15th Oct here.
About the Speaker
Tom Kosnik is a consulting professor in the Stanford Technology Ventures Program at Stanford School of Engineering. His courses have included Global Entrepreneurial Marketing, Global Entrepreneurial Leadership, Global Project Coordination, and Strategy for Technology Based Companies. He has designed and led a variety of executive education programs. He has coauthored two marketing text books, several articles, and over sixty case studies about companies in imagination-intensive markets. He has also taught in the past at Harvard Business School, Stanford Graduate School of Business, National University of Singapore, and Royal Institute of Technology in Sweden.
Tom is also a managing director with TCG Advisors. Since 1978, he has helped information technology (IT) suppliers take new products to market, and global companies to adopt IT innovations to create value for their customers and shareholders. He helps his clients to develop and execute strategy, manage their portfolio of global customers, launch global products, and manage global projects. He also helps senior executives to coach their teams, develop the next generation of leaders, and recruit world class talent.
Some of his past clients include: American Management Systems, Apple Computer; Applied Materials; BMC; Cummins Engine; Electronic Arts; Ernst & Young; Harris Bank; Hewlett Packard; Information Week; Microsoft; Nokia, Siemens, and numerous start-up technology companies.
Tom earned his Bachelor of Arts in History and International Relations from Duke University (1972), MBA from University of Virginia (1977), and Ph.D. from Stanford Graduate School of Business (1985). He was a research associate at IMD in Lausanne, Switzerland (1977-78).
About The Author
SGE - (SGE)
Covering the Singapore and Southeast Asia startup and entrepreneurship scene since 2005.
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