Free (or Nearly Free) Market Research for Entrepreneurs – 28 Apr

The NUS Entrepreneurship Centre (NEC) presents serial entrepreneur David Teten. In this evening talk, he will address how to research your target market while spending as little money as humanly possible.

Topics:

- How many business ideas to review before you choose one to pursue.
- How to obtain free, detailed information about your current and potential competitors.
- How to make knowledge sources come to you instead of you chasing them
- How to recruit interns to work with you for free
- How to find people with the maximum knowledge about your industry and maximum motivation to share that knowledge…at no cost to you
- Online communities with information sources for your business
- How to survey current and potential customers
- How to map a market

Detailed preview of talk:

Date: Wednesday, 28th April 2010
Time: 5:30pm – 8:00pm
Where: National University of Singapore, I3 Auditorium, 21 Heng Mui Keng Terrace Level 1 [map]

Register here.

David is CEO of Teten Advisors, which specializes in advising private equity and venture capital funds on accelerating deal flow, portfolio company executive optimization and recruiting, and due diligence. David recently completed the first-ever study of best practices of venture capital and private equity funds in sourcing private company investments, based on his work with a range of institutional investor clients, interviews with over 150 professional investors, and research he conducted in writing his book, The Virtual Handshake: Opening Doors and Closing Deals Online. David will be releasing his findings in forthcoming articles in the Harvard Business Review and the Journal of Private Equity.

David was formerly a Managing Director with Evalueserve, a 2,500-person financial research and analytics outsourcing company based in India, China, Chile & Romania. David was previously Founder and CEO of Circle of Experts, an investment research firm acquired by Evalueserve. He was also formerly Founder and CEO of an investment bank focusing on serving the internet domain name asset class, which he built to 450 customers.

He worked with Bear Stearns’ Investment Banking division as a member of their technology/defense mergers and acquisitions team, and was a strategy consultant with Mars & Co.

David is currently based in New York and is visiting Singapore as part of the faculty for the Singapore launch of the Founder Institute, a training program for technology entrepreneurs. David holds a Harvard MBA and a Yale BA, both with honors. He sits on the Advisory Boards of Accolo, Grouply, and the Word of Mouth Marketing Association.

About The Author

SGEntrepreneurs - (SGE)

Covering the Singapore and Southeast Asia entrepreneurship scene since 2005.

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