YOOSE, a hyper-local mobile ad network, has been selected by adsmobi, a mobile media buying platform, to develop a location-based mobile coupon service called Prime Location, which will complement admobi’s existing product offerings.
Advertisers can use the self-service web app, to create and manage their location-based mobile coupon campaigns. They can select their desired target group, indicating the time, place, and device on which they want their ads to appear. Admobi has a huge inventory spanning 220 countries and hitting 30 billion ad requests. Read more

Helan Tan is not the stereotypical brash, zealous, and overconfident entrepreneur. Formerly employed by a bridal gown design company, she started her Singapore-based business after leaving her job as a means of attaining a more balanced lifestyle.
Her husband wanted to start a family with her. ”I didn’t want to be so hectic, working till 3am when I have kids. At the same time, I wanted to bring in some income, and carry on enjoying my interests in fashion and design,” she says.
Now, she runs Gioielli Bridal Accessories (pronounced ‘gio-eh-lei’) out of her showroom in Clarke Quay.
While she has no grand plans for world domination, this lady is no lightweight. Her accessories have been featured in prominent bridal magazines like Tatler Weddings and Her World Brides, local celebrities like Fann Wong and Zoe Tay have donned her pieces for charity shows, and she has done work for television commercials and print ads for large brands like Lux, Fujitsu, and HSBC. Read more
LinkedIn, the world’s largest social network for working professionals, has grown even larger. It surpassed the one million member mark in Indonesia recently, the company announced today.
The growth in Indonesia follows the launch of its Bahasa Indonesia site in December 2011. Since the debut of the localized site, the number of LinkedIn Groups in Bahasa Indonesia has doubled to over 700. Read more

LiveJournal has been a popular platform for Singaporean blogshop owners to sell their stuff, due to its strong community features. But it does not come with a full-fledged e-commerce solution. That is now a thing of the past.
It has launched LJ Checkout, a combined product catalogue, shopping cart, and online payment system.
The blogging platform is partnering with Malaysia-based MOLPay to provide the payment gateway. Read more
We’ll be having drinks tomorrow (Wednesday) evening with Vinnie Lauria, Jeff Paine and Paul Bragiel from newly launched Singapore-based, Silicon Valley-juiced fund, Golden Gate Ventures.
Join us at 830pm, Wednesday 22nd Feb, at Home Club (20 Upper Circular Road, #B1-01/06, The Riverwalk, Singapore 058416). Register here.
From this piece:
“Backed by i/o Ventures, a well-known Silicon Valley startup accelerator, Golden Gate’s partners, investors, and mentors originate from the Silicon Valley and all around Asia.
Vinnie co-founded Lefora, a forum hosting service that was later acquired. He’s also the organizer of the SuperHappyDevHouse in Singapore, a premier hackathon event that originated from Silicon Valley.
Jeffrey is the co-founder of Battle Ventures, a technology incubator in Singapore with a portfolio across Asia. He also started the Founder Institute in Asia, which has graduated over 40 companies so far.
Providing the support network from Silicon Valley is Paul Bragiel, co-founder of multiple successful companies, including i/o Ventures. He travels frequently to Asia.”
For a one-stop to all events related to or concerning entrepreneurship, certain industry-meets-business forums and seminars in Singapore, check out our Calendar. If not, you can also follow our bite-size updated posts for upcoming events for the week.
Events range from simple get-togethers to full-blown conferences. Get to meet fellow developers, entrepreneurs, startup CEOs & founders, and meet & learn from CEOs of established companies who have seen it all.
Our aim here at SGE is to make it easy for you to pick & choose from the event buffet. Enjoy.
Here are the events for this week. Events are mostly in Singapore (generally 30 minutes drive from anywhere), but we also include key events from around Southeast Asia and beyond. Read more

JFDI Asia is having a Startup Talk on branding with Shauna Li Roolvink today. Shauna is the Founder & Principal Consultant of BrandHub, a strategic brand consultancy focused on creating and building leading Asian brands. She has conducted brand training and facilitation workshops and seminars for Multimedia Development Corporation, Unilever, Civil Service College, Bank Negara Malaysia, International Enterprise Singapore and SPRING Singapore.
Event Details
When: Tuesday, 21st February 2012
Time: 7pm-830pm
Where: Plug-In@Blk71, Blk 71 Ayer Rajah Crescent #02-18 (Map)
RSVP by sending an email to erin@jfdi.asia

“Moneyball” the movie was based on the book of the same title written by Michael Lewis published in 2003, and revolves around the Oakland Athletics baseball team and its general manager Billy Beane (played by Brad Pitt)
In short, the Oscar-nominated movie is about Beane’s successful attempt in putting together a baseball club on a comparatively small budget by employing computer-generated analysis of player statistics never/rarely looked at or regarded with any significance by baseball scouts, with the assistance of Peter Brand (played by Jonah Hill).
For the average moviegoer outside of the United States where baseball does not exist as a staple sport, Moneyball seems like a movie that isn’t worth a trip to the theaters. Read more

Steve Wozniak’s criticisms of Singaporeans as rigid and unimaginative sparked a heated debate last year. There were those who could totally relate to what Woz said, while others pointed out that Singapore is a fast changing society that is starting to tolerate a bit of rebellion.
Soon after the media circus was done making a hullabaloo out of this topic, Weare.sg was born. The website has the mission of documenting the coolest people in Singapore, in the realm of entrepreneurship, culture, the arts, and any other category you can think of.
Some of the people already featured include James Chan, principal of tech incubator Neoteny Labs, Kuik Shiao-Yin, co-founder of social enterprise School of Thought, as well as Ren, Ken, and Mark from The Kennel (read: This co-working space sits next to a forest), a co-working space for creative workers. Read more
On the very last day of February, the Singapore International Foundation will organize the Ideas for a Better World Forum. During the session, Mechai Viravaidya will speak on nurturing future generations of social entrepreneurs. He is a leader in the fields of education, community development and public health, and also a forerunner of Thailand’s social enterprise sector. In addition, there will be a panel of entrepreneurs and social innovators from Singapore that will discuss how youths can be effective social entrepreneurs with ideas and sustainable business models that would make difference.
Event Details
When: Wednesday, 29th February 2012
Time: 4pm-6pm
Where: Rooms 303-305, Suntec Singapore International Convention & Exhibition Centre, 1 Raffles Boulevard, Suntec City, Singapore 039593 (Map)
Register here.