Ride with the Marketing wave
February 17, 2006 by Gwendolyn Regina T
The new marketing wave of Web 2.0.
The Web 2.0 wave dictates that the new world of marketing includes podcasts, blogs, vlogs and wikis. But how many companies are actually using these now? One might argue that these methods are too “guerilla” whereas we want to maintain the “aura” of our company. Balderdash. Keep up with such trends, peeps! Some fads like fashion ones are pointless to follow, but when it comes to a whole new paradigm in the world of business, one’s gotta follow the crowd sometimes. The new world in which we are now in, is the world of media.
Addtional Reads:
What Is Web 2.0
Judge a (PR) company by its bloggers. . . pointers for choosing wisely
Internet 2.0 will be dominated by the new media and its technologies
Technorati Tags: Marketing, Entrepreneurship, Singapore
About The Author
Gwendolyn Regina T - Co-Founder and Editor-in-Chief
Apart from SGE, Gwen is also a Partner at Thymos Capital, where she focuses on early stage investments in technology firms. She has had two exits out of her investments via the firm, one of which is iHipo. A frequent judge for business competitions both locally and overseas, she graduated from the National University of Singapore. Gwen also spent some time in Silicon Valley and studied in Stanford University under the NUS Overseas College programme. Gwen is a mentor at Spanish incubator Tetuan Valley, Polish incubator Gamma Rebels, the Singapore Ambassador for the Sandbox network and the Singapore curator for StartupDigest. She enjoys languages, travelling, dance and adventure sports. Gwen can be found on LinkedIn and Twitter.
Find more jobs at Triple Point Jobs
