Magnify Your Unexpected Publicity Stunts
April 24, 2009 by Gwendolyn Regina T
Physically seen by 50 people, virtually watched by 1.7 million viewers. That’s the power of social media. Watch this publicity stunt by a television station in Belgium meant to search for their lead in an upcoming programme on The Sound of Music.
Such an unexpected stunt (by the public) would not have made sense in the past because it is geographically constrained and would only be witnessed by the people around the area. Why spend all that time and effort only to ‘spring’ the surprise to an audience of 50-100?
But in this day and age where videos can be broadcasted cheaply and assessed freely around the world, such a stunt’s impact is magnified many times over. Now we can all enjoy it on YouTube, share it with friends and talk about it 5 months or 2 years after it’s over.
Are you using social media to your advantage?
Singapore also had our own mass ‘stunts’, though not by corporations.
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Featured photo courtesy of TheGiantVermin.
About The Author
Gwendolyn Regina T - Co-Founder and Editor-in-Chief
Apart from SGE, Gwen is also a Partner at Thymos Capital, where she focuses on early stage investments in technology firms. She has had two exits out of her investments via the firm, one of which is iHipo. A frequent judge for business competitions both locally and overseas, she graduated from the National University of Singapore. Gwen also spent some time in Silicon Valley and studied in Stanford University under the NUS Overseas College programme. Gwen is a mentor at Spanish incubator Tetuan Valley, Polish incubator Gamma Rebels, the Singapore Ambassador for the Sandbox network and the Singapore curator for StartupDigest. She enjoys languages, travelling, dance and adventure sports. Gwen can be found on LinkedIn and Twitter.
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