Discover And Share iPhone Apps With Frenzapp
November 22, 2010 by Gwendolyn Regina T
You love playing around with new apps on your iPhone, but what is a growing pain for many users is that of apps discoverability. With more than 250K apps on the App Store and growing, it has become extremely difficult to find good and relevant apps. From iPhone mobile apps company, Bitsmedia comes Frenzapp (iTunes), that helps you discover and share your favourite iPhone apps with your Facebook friends.
Genius, only friend-powered
Apple’s Genius feature may recommend you apps based on what you like and what others have downloaded, but Frenzapp specifically reaches out to your friends (through Facebook) to show you a list of their top favourite apps.
Timeline shows a real-time feed, while Apps and Games shows you a ranking of apps by number of friends who favourite it. On Sale shows you apps whose prices have dropped over the last 30 days – nifty! Might lead to more spur-of-the-moment app sales.
App will remain free
How Bitsmedia monetizes Frenzapp is by getting 5% of the transaction price when apps are purchased through Frenzapp. When they reach a “critical mass” of active users and traffic, founder Erwan Macé says they might introduce sponsored apps.
Iterating on customer feedback
Erwan told me,”After one week of Frenzapp going live, the main feedback we got was that the initial setup screen can get very confusing (which apps are detected, which apps do you have or don’t have, etc…). We have redesigned this in version 1.1 which we should be submitting to Apple later today or tomorrow.”
According to Erwan, Frenzapp’s auto-discovery features do not violate Apple’s privacy policies (if not it wouldn’t have been approved). Read this piece by David Chartier.
Video demo of Frenzapp:
About The Author
Gwendolyn Regina T - Co-Founder and Editor-in-Chief
Apart from SGE, Gwen is also a Partner at Thymos Capital, where she focuses on early stage investments in technology firms. She has had two exits out of her investments via the firm, one of which is iHipo. A frequent judge for business competitions both locally and overseas, she graduated from the National University of Singapore. Gwen also spent some time in Silicon Valley and studied in Stanford University under the NUS Overseas College programme. Gwen is a mentor at Spanish incubator Tetuan Valley, Polish incubator Gamma Rebels, the Singapore Ambassador for the Sandbox network and the Singapore curator for StartupDigest. She enjoys languages, travelling, dance and adventure sports. Gwen can be found on LinkedIn and Twitter.
Find more jobs at Triple Point Jobs
