Comments on: News Stop: 3 July 2006

By: Anonymous

Anonymous — Mon, 03 Jul 2006 21:23:40 +0000

Coen Ching, I just went to your blog and read your article. Yes, I can see your business acumen of what you are trying to say.

And I believe I can see your point of business strategy.

However, I think it’s good to first do the Marketing survey before you continue whether to franchise within the country. Sometimes, it’s important to do a test in the market. And also you have to find the right agent to be the franchisee?

But what you said do contribute towards a point of branding and you tend think further and wider from a long term perspective. ;)

By: Justin Lee

Justin Lee — Mon, 03 Jul 2006 17:06:42 +0000

becoming own bosses sounds funny…

it just sounds rather self serving and bossy..

i mean i feel that in entrepreneurship, even if you are the boss, your role is to faciliate your employees to get the best out of them. not to boss them around.

also, i think we need more entrepeneurs who want to create companies to “change the world”.. that is the remarkable thing about SV.

each and everyone wants to change the world in some way with their efforts.

lastly, i really think singapore needs a big culture change..

By: BL

BL — Mon, 03 Jul 2006 17:04:46 +0000

Coen,

I think that you misunderstood the difference between growth strategies and branding. In the clearest sense, branding is a form of marketing and growth strategy decides where you are positioned in the market. If you want to argue that they are intrinsically linked, you have to give me statistics to show how most companies demonstrate this link. For example, Creative soundcards are not branded until they are properly positioned in the markets, similar to intel chips and even the first Apple II computer.

By: Coen Ching

Coen Ching — Mon, 03 Jul 2006 16:56:16 +0000

Building a brand is very much linked to how you position your business. In my article, I discussed about whether to grow from small to big or to think big and execute big right from the start. And this all links back to my oft asked reply question to people who’s consulted me on this before, “What problem do you want to solve?”

By: ken

ken — Mon, 03 Jul 2006 11:33:30 +0000

Or should I say consistency IS culture?

What I was trying to say is that something that is done consistently eventually becomes a culture.

So for startup, if quality is a targeted culture. Stress quality, do it everytime.

If learning is a culture, encourage it.

Sounds common sensical but not common practice.

Entrepreneurs, especially when they starts hiring, need to consistently remind themselves. Because if they don’t walk the talk. Who will?