Press Release: The Real Group unveils HomeSpace.sg

Real Estate Search company, The Real Group, beta launched their flagship site HomeSpace.sg today. The Real Group plans to tackle the increasing problem of finding real estate online with their proprietary technology and easy-to-use user interface.

The Real Group unveils HomeSpace.sg
The smarter way to find homes for sale

SINGAPORE, 29 Oct 07 – The Real Group launched HomeSpace.sg today, a powerful yet easy-to-use real estate search engine that effectively bridges buyer and seller in today’s hot property market. HomeSpace empowers sellers to easily post fuss-free listings via a simple online input in under 20 seconds. The platform, using only the home’s zip code, automatically populates the listing with the rest of the necessary information and maps it onto Google maps using its “SmartPins” technology which displays locational details for each property such as nearby schools, MRT stations and shopping malls.

While the proliferation of Internet use is notably high in Singapore, most users do not fully utilize its power in the real estate marketplace. “Sellers are usually mobile and away from their computers for most part of the day,” noted Vinod Nair, Chief Executive Officer of The Real Group. “How we’ve addressed this is to instantly deliver qualified property leads straight to them via SMS, making it remarkably convenient for them to contact buyers for their property while remaining mobile.”

“Creating a listing has never been easier. We have cut the time and effort needed to create one by over 80%,” said Timothy Kua, Director of Marketing. “All we really need are what we like to call ‘ZAP’ – Zip code, floor Area and Price – to put up a quality listing for you that is automatically furnished with road name, facilities if it’s a condo, nearby amenities like schools and malls and even the distance from these places. Gone are the days when every detail needs to be painfully filled out; now buyers can see almost everything you have to offer in just three easy steps. Of course, sellers can also add additional information such as the number of rooms and photographs just as easily on the website.”

HomeSpace strives to increase the value proposition to home-seekers looking for the best home within their budget. Vinod explained: “Buyers will appreciate the notably cleaner and uncluttered interface that is rid of irrelevant links and advertisements which are usually found engulfing other real estate websites. With our slick user-interface, wicked search technology and ‘Google-powered’ mapping system, we believe that HomeSpace will provide a user-experience so positive that buyers will repeatedly visit our website to conduct their home searches and also refer HomeSpace to their friends and families.”

As part of their launch promotion, HomeSpace is giving away 10 qualified leads for free per signup.

About The Real Group
The Real Group, comprising of six co-founding members from NUS and SMU, is a young, dynamic and passionate team committed to simplifying and enhancing the home-seeking process for Singaporeans by leveraging on advanced Internet and telephony technology. Half the team has had prior startup experience in Silicon Valley, California, as part of the NUS Overseas Colleges (NOC) program. To find out more about The Real Group and HomeSpace, visit www.homespace.sg.

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