MDA FutureMobile Partner Network and Call For Proposals

Making up another support pillar of the Singapore Media Fusion Plan, the FutureMobile initiative will allows partners in the network to leverage on one another’s resources. Several anchor partners have already been signed up and they are issuing a Call For Proposals. Selected proposals can leverage on a user base of 300 million and access to markets worldwide. Funding may also be applied for.

If your startup is building mobile applications, riding on the partner network of the FutureMobile initiative may be able to give you the immediate global distribution you need to take the product forward. Even if your product may not be ready or fit directly into the initiative, you may discover certain gaps that you could develop for.

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Funding

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(a) Repayable grant for commercialization projects

Under the Scheme, MDA will provide assistance through grants to cover up to 50% of the total qualifying cost of the project.

Companies who propose some form of sharing the returns from the projects will be evaluated favourably on this. Eg, Company X will give 5% revenue over a 3 year period to MDA after disbursement of the grant is completed.

(b) Fund up to 50% of project costs for R&D projects

This is the IDM R&D Digital Technology Development Scheme (DTDS).

(c) Fund up to $50,000 for startups

This is the iJAM scheme.

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Call Theme 1: Applications, content and services for the mobile community

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This is a call for innovative mobile applications, services and/or content that target both local and international mobile markets. The vision of the call is to make Singapore a hub to aggregate, repackage, repurpose and distribute content-rich mobile applications for the international mobile markets. Emphasis should be placed on consumer markets with the following focus:

- social networking and community building for different ethnics groups, both locally within Singapore as well as to keep in touch with friends and family in their home countries overseas.
- applications or services that will help to complement the modern active mobile lifestyle.

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Call Theme 2: Mobile games for specific markets

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This call is for innovative mobile games that targets the Asian markets, in particular China and SouthEast Asia. The vision of this call is to (i) develop mobile game publishing capability, including, aggregation, repackaging, advertising and distribution to local Asian markets and (ii) develop and commercialise an new mobile game blockbuster

Concepts include
- games that make innovative use of User Experience seamlessly across PC and mobile devices
- games using procured well-known intellectual properties
- games addressing the Asian markets

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Call Theme 3: Mobile lifestyle – connected mobile applications

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This call is for innovative mobile applications and/or services that are connected to the Internet and context aware. The vision of this call is to accelerate the creation of innovative applications to enrich consumers’ mobile lifestyles by leveraging on open-source web technologies and our partners’ platform APIs.

Concepts can include, but are not limited to the following areas:

- Mobile location-enabled services
- Mobile news and information-on-demand
- Mobile social networking
- Mobile enablement of traditional and online retail and commerce
- Mobile music and entertainment

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Anchor Partners

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Some of the anchor partners in this network include: Singtel, Nokia, MOZAT, ZingMobile, QualComm, Huawei and Microsoft.

Singtel

Our wide and diverse base of prepaid customers in Singapore will act as an excellent test bed. Developers can also look forward to the upcoming SingTel App Zone, which is an ideal platform for launching new applications across a comprehensive range of devices and enrich our customers’ mobile experience.”

Contact: Cheam Tze Hui (Corporate Communications Manager)
Telephone: 6838 3678
Email: tzehui@singtel.com

Contact: Lee Kwang Yong (Director, Consumer Marketing)
Telephone: 6838 6125
Email: kwangyong@singtel.com

Nokia

Jointly organized by Nokia and Singapore Infocomm Technology Federation (SiTF), the Mobile Lifestyle Call for Proposal aims to support small local developers and publishers to enhance their competencies in on-the-move content development, publishing and distribution from conceptualization to commercialization of their ideas without the financial barrier.

MOZAT

MOZAT’s flagship product Morange platform is the first device independent platform that can help worldwide developers build and deliver elegant and powerful mobile online services of any category. 7 million registered users, 95% of the users access the Internet mainly from mobile phone. User base from South East Asia, Middle East.

Contact: Yin Xinyi
Telephone: 6774 3190
Email: Xinyi@mozat.com

Zingmobile

Providing a suite of 25 mobile entertainment applications and services through our proprietary “Alchemy” Platform, Zingmobile brings mobile entertainment to a completely new level for the group and its partners.

Contact: Alvin De Cruz (Project Manager)
Email: Alvin@zingmobile.com

Qualcomm

Qualcomm Incorporated (Nasdaq: QCOM) is a leader in developing and delivering innovative digital wireless communications products and services based on CDMA and other advanced technologies.

Contact: Tan Seng Hee (Country Manager Singapore, Qualcomm)
Email: senghee@qualcomm.com

Huawei

Huawei is a leader in providing next generation telecommunications networks, and now
serves 36 of the world’s top 50 operators, along with over one billion users worldwide.

Contact: Elle Wu (Account Manger)
Email: ellewuliang@huawei.com

Microsoft

Microsoft will help successful incubator companies expand their product offerings overseas. Some apps may be oositioned as showcase apps in various countries for the Windows Mobile Launch.

Contact: Chris Chin (Developer Marketing Director, Mobile Communications Business, Asia Pacific & Greater China Region)
Email: chris.chin@microsoft.com

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