The Chupitos Bar Wins Martell VSOP Ultimate Startup Space
April 9, 2010 by Gwendolyn Regina T
Just earlier this evening, the winner of the Martell VSOP “The Ultimate Start-Up Space” challenge was crowned. And we are happy to announce that The Chupitos Bar won! Congrats to Jamie Koh and Cherilyn Tan, the dynamic team behind the idea.
The Chupitos Bar will be a specialised shots bar. The ladies plan to have a huge variety of shots, consisting of both traditional ones as well as more unique flavours.
Jamie and Cherilyn beat out more than 200 submissions to become the ultimate winner.
Jamie and Cherilyn of The Chupitos Bar on stage.
But their journey to becoming this ultimate winner was a long one.
First, each participant had to submit a 60-second video of their business idea worthy of the Clarke Quay space offered by the competition (check out The Chupitos Bar’s 60-second video submission for the competition). Next, top 10 finalists were chosen.
Each finalist were provided business management training by INSEAD and financial planning training by Standard Chartered Bank, Singapore. They then had to write up a business plan which was then reviewed by the panel of judges. And lastly, the winner was chosen!
As the Ultimate winner, Jamie and Cherilyn has the right to occupy the space located at Clarke Quay rent-free for 6 months, funding of S$20,000 (renovation fund from Pernod-Ricard Singapore (Martell VSOP)), AND an Executive Education Programme from INSEAD.
The Chupitos Bar will open in May 2010.
Congrats again, The Chupitos Bar. Read our interview with Jamie and Cherilyn to find out more about how they came to this idea and get to know these two ladies.
To all the other participants and finalists, you did well too! Entrepreneurship is about trying and persevering.
(From Left to Right): Jean-Jaques Regnault, Brand Ambassador of Martell; Cherilyn Tan, Chupitos; Jamie Koh, Chupitos; Liya Zhang, Marketing Director Of Pernod Ricard Singapore; Daren Ong, Brand Manager of Martell. Image from The Ultimate Start-Up Space.
Read: 8 Tips to Setting Up Your Food and Beverage Business in Singapore
Images taken from The Chupitos Bar’s Facebook page. They can also be found on Twitter.
Update: The Ultimate Start-Up Space competition is back again this year with a bigger and better space.
About The Author
Gwendolyn Regina T - Co-Founder and Editor-in-Chief
Apart from SGE, Gwen is also a Partner at Thymos Capital, where she focuses on early stage investments in technology firms. She has had two exits out of her investments via the firm, one of which is iHipo. A frequent judge for business competitions both locally and overseas, she graduated from the National University of Singapore. Gwen also spent some time in Silicon Valley and studied in Stanford University under the NUS Overseas College programme. Gwen is a mentor at Spanish incubator Tetuan Valley, Polish incubator Gamma Rebels, the Singapore Ambassador for the Sandbox network and the Singapore curator for StartupDigest. She enjoys languages, travelling, dance and adventure sports. Gwen can be found on LinkedIn and Twitter.
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