What do you think of Martell VSOP?

In line with their Rise Above campaign, Martell VSOP introduced The Ultimate Start-Up Space (TUSS) in January.

The campaign aimed to provide a platform for entrepreneurs to share their ideas about how best to use The 760 sq ft Ultimate Start-Up Space in Clarke Quay and ultimately reward them by providing additional support and funding to turn their ideas into reality.

The Martell VSOP Ultimate Start-up campaign was partly inspired by the exploits of its founder, Jean Martell,
who arrived from Jersey in 1715 and founded the House of Martell in France at the age of 21.

We want to hear your thoughts about the campaign and hope that you can share them by completing our survey.

As a token of appreciation, 3 readers who complete the survey will receive a bottle of Martell VSOP.

Didn’t catch TUSS? Here’s what else you need to know before completing our survey.

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About

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The campaign was certainly one of its kind as participants were tasked to send in a 60-second video elevator pitch detailing how they would utilize the 760 sq ft “Ultimate Start-Up Space” in Clarke Quay (rent-free for 6 months) which was up for grabs.

TUSS, which took place between January and March this year, attracted more than 200 participants over a 2 month submission period. Ideas ran the gamut from using the space for a gourmet sandwich boutique to opening a Cosplay Cafe and there were many hidden gems buried in the pile.

The 10 ideas which showed the most originality, creativity and greatest potential for success were eventually selected to move on to the final round of judging.

Finally, after receiving business management training by INSEAD and financial planning training by Standard Chartered Bank, Singapore, each finalist then had to write up a 10 page business plan which was reviewed by the panel of judges before a winner was eventually selected.

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Prizes

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Besides being able to use the 760 sq ft space at Clarke Quay rent free for 6 months, winners were also awarded funding worth S$20,000 (renovation fund from Pernod-Ricard Singapore (Martell VSOP)), and an Executive Education Programme from INSEAD.

Additionally, all 10 finalists received received training from top notch institutions:

1. Business entrepreneurship training from INSEAD
2. Special bundle of banking services and entrepreneurship coaching from Standard Chartered Bank, Singapore

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The Chupitos Bar Wins The Ultimate Start-Up Space

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After battling out over a gruelling 3 month period, Jamie and Cherilyn from The Chupitos Bar were finally annouced as winners of The Ultimate Start-Up challenge.

The ladies proposed to use the 760 sq ft of prime space to open Singapore’s first specialized chupitos bar (chupitos means shots in Spanish) after sampling a variety of interesting shots on their backpacking adventures.

Customers would be served a wide range of shots with flavours ranging from the traditional to the downright quirky. Most importantly, The Chupitos Bar also aims to carve a reputation as one that served innovative and exciting shots as well.

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Top 10 finalists

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(Click on the contestants names to find out the inspiration behind their ideas!)

1. All Things Green And Beautiful: Elaine Pang, Peck Yin

2. Amnesia: Wayne Tan, Tzu Yien, Kong Sai Hong, Ajax Wui, Ezza, Benjie

3. Bon Soir Dark Dining: Leroy Xavier Zhong

4. OliveScreens: Ganesan Vijay Srinivas

5. RADIOactive: Drew Crothers

6. The Chocolate Museum: Stephanie Chia

7. The Sandwich Boutique: Timothy Ross-Watson

8. YOUnique: Low Boon Joo

9.Hemeryx – The Bar that Connects: Kristabel Quek JingYu

Watch their video submissions here.

*This survey is sponsored by Martell VSOP.

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