Media Monitors Acquires Majority Stake In Brandtology
February 17, 2011 by Gwendolyn Regina T
Australia-headquartered Media Monitors has just acquired a majority stake in Singapore-headquartered Brandtology. Media Monitors provides over corporate, government and non-for-profit organisations customised access to media intelligence services and innovative tools to enable effective communications
Media Monitors CEO John Croll said, “This is Media Monitors first acquisition since being acquired by Quadrant on 1 July 2010 and it reaffirms our growth strategy. This will create significant opportunities for cross-selling across all markets, and Brandtology’s strong presence in China in particular supports our strategic growth story in that market. As a group we now have over 1,000 employees servicing 5,000 clients across 17 countries globally.”
Media Monitors CEO John Croll and Brandtology CEO Eddie Chau exchange signed contract.
Co-Founder and Business Development Director of Brandtology, Kelly Choo says that this is the “logical and exciting next step for Brandtology”, allowing them to continue their rapid growth across existing and new markets and maintain their focus on research and development backed by the Media Monitors sales force.
Brandtology will remain as a distinct brand within the Media Monitors Group, with the acquisition significantly expanding the brand’s sales network in Australia and New Zealand, while providing a solid base allowing for continued rapid growth across the Asia?Pacific region.
About The Author
Gwendolyn Regina T - Co-Founder and Editor-in-Chief
Apart from SGE, Gwen is also a Partner at Thymos Capital, where she focuses on early stage investments in technology firms. She has had two exits out of her investments via the firm, one of which is iHipo. A frequent judge for business competitions both locally and overseas, she graduated from the National University of Singapore. Gwen also spent some time in Silicon Valley and studied in Stanford University under the NUS Overseas College programme. Gwen is a mentor at Spanish incubator Tetuan Valley, Polish incubator Gamma Rebels, the Singapore Ambassador for the Sandbox network and the Singapore curator for StartupDigest. She enjoys languages, travelling, dance and adventure sports. Gwen can be found on LinkedIn and Twitter.
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