Buy And Sell Offline Media With EatAds.com
May 3, 2011 by Gwendolyn Regina T
Citing a Nielsen 2009 report, new Singapore-based company, EatAds.com writes that the Singapore outdoor advertising industry is worth roughly SGD $134 million a year. The company aims to help companies buy and sell offline media. Founded by John Fearon and Brian Frissyn, EatAds is an online platform and marketplace that “facilitates the exchange of out-of-home advertising space between outdoor media owners and media buyers such as private and public companies and advertising agencies”.
EatAds offers many different types of outdoor advertising including traditional billboards and even posters on lampposts.
Listing and bidding for a space is free, but EatAds takes a 15% commission for every successful space sold.
To help companies and brands with the design of the creative, EatAds “plans to provide a supplier interface that will give you a range of graphics designers that you can work with”.
Thanks to Jeff Paine for the tip!
About The Author
Gwendolyn Regina T - Co-Founder and Editor-in-Chief
Apart from SGE, Gwen is also a Partner at Thymos Capital, where she focuses on early stage investments in technology firms. She has had two exits out of her investments via the firm, one of which is iHipo. A frequent judge for business competitions both locally and overseas, she graduated from the National University of Singapore. Gwen also spent some time in Silicon Valley and studied in Stanford University under the NUS Overseas College programme. Gwen is a mentor at Spanish incubator Tetuan Valley, Polish incubator Gamma Rebels, the Singapore Ambassador for the Sandbox network and the Singapore curator for StartupDigest. She enjoys languages, travelling, dance and adventure sports. Gwen can be found on LinkedIn and Twitter.
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