Startups Capitalize On Singapore General Elections 2011
May 6, 2011 by Gwendolyn Regina T
We’ve previously covered how AllDealsAsia launched an “unbiased, randomized casual voting platform” for the elections. Another Singapore upstart, Storepair has done a hot-or-not for election candidates. Here’s a roundup of companies that did some stuff for the elections.
(1) Storepair.com with iLIKEU

Storepair’s iLIKEu system, pitting two random candidates against each other.
Away from elections, Storepair calls themselves a “locational social E-commerce directory that connects businesses and customers”.
(2) Jamiq and Swarm with Singapore General Elections Tracker 2011
Click for enlarged version.
Data visualisation company, Swarm, teamed up with social media monitoring company, Jamiq to launch the Singapore General Elections 2011 Tracker:
This “is a visualisation project that reflects the true national agenda set by the social nature of online discussions and trends around Singapore’s 2011 General Elections. The goal of the project is to help the public follow the elections by separating the signals from the noise by trending the top topics being discussed and showcasing the top articles being shared. The project looks at news articles, blog posts, and Twitter data to identify the top mentioned keywords and the most shared content.”
(3) Brandtology and Tribal DDB with SGPartyTi.me
Advertising agency Tribal DDB teamed up with Brandtology to launch SGPartyTi.me:
SGPartyTi.me “brings together, on a single page, a snapshot of the news, blogs and conversations on the 2011 Singapore General Elections”.
Click for enlarged version.
Click for enlarged version.
Click for enlarged version.
The dashboard presents emotional sentiments for each party and pulls out trending discussions from social media. It is also able to show positive and negative online buzz generated on individual GRCs and SMCs.
(Brandtology sold a majority stake to Media Monitors in February.)
(4) ThoughtBuzz with onefiveseven
Social media monitoring company ThoughtBuzz launched onefiveseven:
“onefiveseven looks at the use of social media in elections and politics. Through the use of several quantitative mechanisms, we intend to look at things in an objective manner. We’re not interested in the politics, but are interested in the social media political behaviour.”

(5) AllDealsAsia with their Elections Special
Daily deal aggregator AllDealsAsia launched their voting for elections a few days ago. Now you can only “like” a candidate – no “voting”. Likes have also increased since we first profiled this special elections feature:

Since we profiled this, AllDealsAsia has also updated their blog with some results of this “popularity contest”: as of 6th May 2011 6.15pm Singapore time, the leaderboard consists of: (1) Nicole Seah (2) Low Thia Khiang (3) Lee Hsien Loong (4) Sylvia Lim (5) Chen Show Mao.
(6) GoThere.sg with election rallies map
Local map search GoThere.sg had a daily updated map of the election rallies that went on around Singapore the past week.

(Thanks to Jonathan Wong for the tip!)
(7) Pigeonhole Live with Speak up Lah!
Real time conference Q&A tool Pigeonhole Live launched Speak up Lah! a few weeks ago:

In an email from the Pigeonhole Live team:
“How is Speak up Lah! different from the existing channels for receiving questions from the public?
1. Speak up Lah! empowers people from all walks of life in Singapore to post their burning questions, as long as they can connect to the web. There is no need for Facebook account, Twitter account, email account or any other social media platforms. Just get into the website and ask away – there’s even a mobile-optimised site for people on-the-go.
2. The public can see all questions posted by their fellow Singaporeans and vote for those questions that concern them. With voting, the list of questions becomes more meaningful – by identifying the questions that resonates with more Singaporeans.
3. Because of user anonymity, the questions received on Speak up Lah! will be in their truest form.”
Let us know what others we may have missed and we’ll add it to this list.
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