Adsmobi and YOOSE partner to launch location-based mobile coupon service
February 22, 2012 by Terence LEE
YOOSE, a hyper-local mobile ad network, has been selected by adsmobi, a mobile media buying platform, to develop a location-based mobile coupon service called Prime Location, which will complement admobi’s existing product offerings.
Advertisers can use the self-service web app, to create and manage their location-based mobile coupon campaigns. They can select their desired target group, indicating the time, place, and device on which they want their ads to appear. Admobi has a huge inventory spanning 220 countries and hitting 30 billion ad requests.
“Location Based Services are in great demand, brands and advertisers want to reach their consumers directly at the Point of Sale. We chose YOOSE as a partner not just for their technical expertise but also for their commercial understanding of what mobile publishers, advertisers and consumers want,” said Ramy Yared, Co-Founder and Managing Director for adsmobi.
Admobi’s current services include a push app program to help developers promote their apps, and also a rich media solution that enables clients to put up more engaging ads.
YOOSE enables advertisers to engage customers using mobile location targeting and couponing, which will be displayed on mobile web publishers and mobile apps.
Both companies have offices in Singapore.
About The Author
Terence LEE - Assistant Editor
Terence is an online media nut that is obsessed with writing and publishing for the Internet. Recently, he took up photography to expand his repertoire, and hopes to learn videography soon. He has worked in both online and print publications such as The Straits Times, Today, Mind Your Body, The Online Citizen, and Funkygrad. In 2010, he co-founded New Nation, a current affairs online magazine for young adults with a couple of like-minded folks. Terence can be found on LinkedIn and Twitter.
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