Singapore Entrepreneurs

SINGAPORE, September 1, 2008 — Singapore-based Internet and Mobile commerce platform for global travel provider, UeeeU.com, today announced its plans to transform the online travel experiences using the web and the mobile phone. The company also announced an affiliate network of over thirty travel sites covering major regional markets across the globe.

UEEEU.COM TRAVEL VISION
UeeeU.com is dedicated to transform the online travel experiences in Asia. With cutting-edge technology platform, extensive network of travel resources, and years of experience operating travel businesses in Asia, UeeeU.com provides a one-stop travel solution integrating the web, the mobile, and the comprehensive aggregation of service providers covering all major industry sectors including hotels, transportation, travel agencies, scenic sites, restaurants, entertainment outlets, health & wellness centers, and shopping outlets. UeeeU.com unites global consumers to travel suppliers with greater travel possibilities by providing in-depth distribution channels and advanced technology solutions, enabling travel customers to freely select and easily assemble the service packages needed for their trips at an attractive price.

UEEEU.COM AFFILIATE NETWORK
While operating as a global travel platform with the comprehensive aggregation of global travel resources, UeeeU.com takes a decidedly localized approach to marketing and distribution. It achieves this goal by orchestrating a go-to-market strategy in concert with a global network of affiliate travel sites, under the UeeeU.com brand; each affiliate site is operated by local partner and focuses on a particular regional market. An initial network of 30 regional affiliate sites is being launched together with UeeeU.com.

UeeeU.com continues to invite and welcome new partners to join this affiliate network.

(from left) Mr. Christopher Axberg, Dr. Baoluo Zhang, Mr. Ken Mandel and Mr. Tony Gu

UEEEU.COM AND YAHOO! WORKING TOGETHER
Under the MOU, UeeeU.com and Yahoo! will work towards a definitive agreement on a joint initiative to transform the global travel experience for consumers traveling to and from the Asia Pacific region. The intention is to leverage UeeeU.com’s travel site, content and extensive network of travel resources with Yahoo!’s consumer reach that will enable people to more easily find relevant information on travel destinations and make direct bookings online for hotels, transport, restaurants and other local attractions at competitive prices. A mobile-phone based travel application using the Yahoo! Go mobile platform is also part of the collaboration.

“Yahoo!’s position as the dominant internet brand in Asia makes us the Partner of Choice for UeeeU.com and other partners in Asia,” said Ken Mandel, managing director and vice president of Yahoo! Southeast Asia. “Yahoo! is clearly making progress on its strategy and removing the friction that exists online for users, advertisers, publishers and developers — that’s the key to making Yahoo! the leader in transforming the internet industry,” Mandel added.

Yahoo! is the most dominant internet brand in Asia Pacific and is an essential starting point for consumers looking for information and conducting commerce online. Yahoo! has a consumer reach of more than 500 million worldwide users.

Media Contact:
Mr Tony Gu Tao, Vice-President, Marketing, UeeeU.Com Pte Ltd
+65 6835 9885 or tony@ueeeu.com

Mr Jason Coates, Senior Manager, Communications, Yahoo! Southeast Asia
+65 9126 3823 or jcoates@yahoo-inc.com

About UeeeU.Com
UeeeU.com is a Singapore-based leading provider of digital commerce platform for China travel and tourism with plans to expand globally. Its comprehensive B2C portal enables consumers to simply and rapidly conduct search, perform booking, design tour packages, and complete transactions online; its B2B portal enabling the tour operator to self-manage and maintain service offerings, market their services, collaborate with industry partners, and provide customer support. Its provides the comprehensive aggregation of service providers covering all major segments of the market including Hotels, Transportation, Travel Agencies, Scenic Sites, Entertainment, Health & Wellness, Restaurants and Shopping. UeeeU.com comes with a mobile platform UeeeU Mobile that enables travelers to perform search and booking, and make payments from their mobile-phones. Together with advanced technologies in ultra-fast search and navigation, online payment, and a “digital tour guide” providing assistance to site visitors, the UeeeU.com platform is designed from the ground-up to provide consumers with a one-stop travel solution and the most compelling and convenient digital travel experience.

Riding on China’s large and growing travel and tourism market (S$180B in 2007, projected to rise to S$700B over the next decade), and decades of experience operating travel businesses in Asia in partnership with Tian Ma Group – one of the biggest branded tour operators in China– UeeeU.com is the first-to-market with its digital travel platform that aggregates travel resources globally, streamlines distribution processes and standardizes service quality.

For more information, please visit www.ueeeu.com.

About Yahoo!
Yahoo! Inc. is a leading global Internet brand and one of the most trafficked Internet destinations worldwide. Yahoo! is focused on powering its communities of users, advertisers, publishers and developers by creating indispensable experiences built on trust. Yahoo! is headquartered in Sunnyvale (USA) and Yahoo! Southeast Asia is headquartered in Singapore.

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