Fickle Kids Should Just Rent-That-Toy
March 27, 2009 by Gwendolyn Regina T
Kids are fickle, we all know that. They pester you to buy a $100 toy every other fortnight only to chuck it aside after playing with it for a few days. But what most of us are unaware of is that Rent That Toy! can come to the rescue.
Rent That Toy! allows parents or grandparents (or aunties and uncles) to rent toys by the month. From as little $8 or to as much as $80, you can rent a toy of your choice and also have the option of extending the rental beyond the month. You only have to buy that toy if it is damaged or lost. They have toys categorized by age group to cater to your young ones just out of the womb, or to toddlers aged 2 years and above.
Now run by Elaine Gay, Rent That Toy! used to be her friend’s business which Elaine took over at the end of 2006. They were also recently featured on CNN.
About The Author
Gwendolyn Regina T - Co-Founder and Editor-in-Chief
Apart from SGE, Gwen is also a Partner at Thymos Capital, where she focuses on early stage investments in technology firms. She has had two exits out of her investments via the firm, one of which is iHipo. A frequent judge for business competitions both locally and overseas, she graduated from the National University of Singapore. Gwen also spent some time in Silicon Valley and studied in Stanford University under the NUS Overseas College programme. Gwen is a mentor at Spanish incubator Tetuan Valley, Polish incubator Gamma Rebels, the Singapore Ambassador for the Sandbox network and the Singapore curator for StartupDigest. She enjoys languages, travelling, dance and adventure sports. Gwen can be found on LinkedIn and Twitter.
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