Comments on: In Conversation with Cheo Ming Shen, co-founder of Nuffnang.com http://sgentrepreneurs.com/singapore-entrepreneurs/2007/06/26/cheo-ming-shen-nuffnang-interview/?utm_source=rss&utm_medium=rss&utm_campaign=cheo-ming-shen-nuffnang-interview Get to know Asia. The Singapore entrepreneurship scene. Thu, 29 Mar 2012 11:52:28 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Social Media Club Events Canberra, Gold Coast and Brisbane http://sgentrepreneurs.com/singapore-entrepreneurs/2007/06/26/cheo-ming-shen-nuffnang-interview/comment-page-1/#comment-118199 Social Media Club Events Canberra, Gold Coast and Brisbane Thu, 15 Jan 2009 05:44:50 +0000 http://sgentrepreneurs.com/singapore-entrepreneurs/2007/06/26/cheo-ming-shen-nuffnang-interview/#comment-118199 [...] the blogger advertising network Nuffnang, established recently in Australia. Nuffnang Co-Founder, Cheo Ming Shen is flying in from Singapore that afternoon and will be at the function, explaining for 15 minutes [...] [...] the blogger advertising network Nuffnang, established recently in Australia. Nuffnang Co-Founder, Cheo Ming Shen is flying in from Singapore that afternoon and will be at the function, explaining for 15 minutes [...]

]]> By: encik wan http://sgentrepreneurs.com/singapore-entrepreneurs/2007/06/26/cheo-ming-shen-nuffnang-interview/comment-page-1/#comment-47135 encik wan Tue, 26 Jun 2007 07:30:55 +0000 http://sgentrepreneurs.com/singapore-entrepreneurs/2007/06/26/cheo-ming-shen-nuffnang-interview/#comment-47135 One question every startup in new territory/category must deal with is how to defend your lead/turf when a more established player in related area is coming to your space to compete with you. The appearance of competition is a good sign in one aspect because it validates market acceptance or demand. In another aspect, young startup has to work much harder to defend its lead. Unless the young startup has competitive advantage which is not easily replicated, e.g. customers just love the startup, the startup may lose its 'lunch'. One question every startup in new territory/category must deal with is how to defend your lead/turf when a more established player in related area is coming to your space to compete with you. The appearance of competition is a good sign in one aspect because it validates market acceptance or demand. In another aspect, young startup has to work much harder to defend its lead. Unless the young startup has competitive advantage which is not easily replicated, e.g. customers just love the startup, the startup may lose its ‘lunch’.

]]> By: Ming http://sgentrepreneurs.com/singapore-entrepreneurs/2007/06/26/cheo-ming-shen-nuffnang-interview/comment-page-1/#comment-47114 Ming Tue, 26 Jun 2007 06:17:42 +0000 http://sgentrepreneurs.com/singapore-entrepreneurs/2007/06/26/cheo-ming-shen-nuffnang-interview/#comment-47114 Hi Wonderdoggy, Currently the Nuffnang community in Singapore has 1,500 bloggers signed up. In Malaysia that number is double at 3,000. We are actually working closely with a number of advertisers and you should see them out in July. Perhaps you would like to drop me an email: admin AT nuffnang.com to have a chat? Best, Ming Hi Wonderdoggy,

Currently the Nuffnang community in Singapore has 1,500 bloggers signed up. In Malaysia that number is double at 3,000.

We are actually working closely with a number of advertisers and you should see them out in July.

Perhaps you would like to drop me an email: admin AT nuffnang.com to have a chat?

Best,
Ming

]]> By: wonderdoggy http://sgentrepreneurs.com/singapore-entrepreneurs/2007/06/26/cheo-ming-shen-nuffnang-interview/comment-page-1/#comment-47091 wonderdoggy Tue, 26 Jun 2007 04:21:19 +0000 http://sgentrepreneurs.com/singapore-entrepreneurs/2007/06/26/cheo-ming-shen-nuffnang-interview/#comment-47091 i also recently heard of nuffnang and i think it is a viable concept. Can experiment with both CPM and CPC models and offer them according to client need. Eg. branding clients = CPM with banners and design, even editorial add ons. For SMEs, dot commers, CPC model, simple text ads or maybe run of mill banners. The key is to get bloggers to use nuffnang and increase your pageview under management. Personally, for my company we use google a lot and yahoo a decent amount. We will use a service like nuffnang when we see exceptional value in reaching and influencing blogging/blog reading community (eg. we have some viral community product which we want to launch), otherwise, i think most advertisers will compare with adwords pricing. That is always the one to beat. Also, got some competition, i think got another malaysian firm also in the game. The name eludes me right now. i also recently heard of nuffnang and i think it is a viable concept. Can experiment with both CPM and CPC models and offer them according to client need. Eg. branding clients = CPM with banners and design, even editorial add ons. For SMEs, dot commers, CPC model, simple text ads or maybe run of mill banners.

The key is to get bloggers to use nuffnang and increase your pageview under management. Personally, for my company we use google a lot and yahoo a decent amount. We will use a service like nuffnang when we see exceptional value in reaching and influencing blogging/blog reading community (eg. we have some viral community product which we want to launch), otherwise, i think most advertisers will compare with adwords pricing. That is always the one to beat.

Also, got some competition, i think got another malaysian firm also in the game. The name eludes me right now.

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