Amobee, a US-based digital advertising company owned by SingTel, has launched today PULSE Create, an ad maker platform that lets advertisers and publishers create 3D and rich media mobile ad campaigns. The tool will be made available to all advertisers and agencies.
PULSE Create is integrated with Amobee‘s ad serving and yield optimization platform, called PULSE for Publishers. This gives publishers the ability to track the performance of rich media ads served on their sites or apps. Ads generated by the rich media ads creator will be MRAID-compliant. Read more
On Thursday, 31st May, the Chief Consulting Officer of 2359 Media, Chen Kai Wei, will give a talk on mobile marketing strategies.
With the rising flood of apps, how should you make your app stand out? What makes users come back to the app? What changes the curious user to a loyal fan? As marketers, should we redefine what makes meaningful and immersive engagement on a mobile screen? How does gamification give you an edge? Read more
Witness the new products that hope to define the mobile landscape. In this session, Asial Corporation, Evvolution Technologies, Mobilewalla, Flexiroam, 2359 Media, VitalTRAKS, GClue, Thatz International, SecQMe, and George Mobile will be launching new products.
South by Southwest (SXSW) was a BLAST. If you haven’t, you should check out my pictures in part one on SGE.
This yearly conference saw Music, Film and Interactive people descend upon Austin, Texas in the US for two weeks of panels, meetups, day parties (with beer), night parties (with beer x 10) and drunken networking revelry.
I was there to check out the conference, stalk the Singapore delegation, meet old friends and make new ones.
So let’s start with… Read more
SXSW 2011 is over. About 20K people from all over the world descended upon Austin, Texas (USA) for two weeks to experience the Music, Film and Interactive South by Southwest festivals.
This year was the first year that our tiny city state of Singapore had an official presence at SXSW Interactive (technology). Made possible by the Infocomm Development Authority of Singapore (IDA) (the CIO of Singapore government), SXSWi saw several of our startups exhibit and pitch there.
SXSW has grown in breadth, depth and number of attendees over the past 25 years: check out this cool infographic. This year was my first time there, as with most of the Singapore delegation. Here are some photos! Gorge yourselves. (Part 2 here.) Read more
For the first time ever in its 18-year history, the South by Southwest (SXSW) Interactive section of the larger SXSW Conferences and Festivals (including Music and Film) will see official Singapore representation. Supported by the Infocomm Development Authority of Singapore (IDA), SXSW Interactive will include a Singapore Pavilion exhibition and a Singapore panel during the SXSW Tech Summit. Read more
Local mobile company, 2359 Media just closed its Series A round, led by the Singtel Innov8 fund. Read more
Having been in the mobile app creation business for the last year or so with 2359 Media, founders Wenhan Zhou and Hongting Wong realised that the long development timelines and costs associated with app development had been putting off parties interested in mobile, even if they saw the value of having a mobile app. Read more
Having changed their business model since its inception, 2359Media has transitioned from being an ad network to being focused on mobilising content across smartphone platforms. With their first mobile application, SG Malls (opens up iTunes) as an example, they look to continue building high value location-based applications that are useful to consumers, and effective as rich media advertising platforms for advertisers. They also recently won the Microsoft Mobile Incubation Week. We sit down with one of the co-founders, Wenhan to find out more. Read more