NoiseStreet is running this game at 313@Somerset. Photo: NoiseStreet
For two years, the founders of NoiseStreet were unable to cause even a whimper.
Bhagaban Behera and Abhineet Yadav, who were among the first batch of Founder Institute Singapore graduates, incorporated the company in August 2010, fervent in their belief that they could disrupt outdoor advertising by adding interactivity and merging it with the digital world.
But things started to go wrong really fast.
They were unable to find any traction for a combination of reasons. According to Bhagaban, their product wasn’t polished, and Internet access wasn’t yet widespread in commercial locations like shopping malls and retail stores.
“Also, smartphones then weren’t really smart and the technology we used wasn’t scalable,” the CEO added. Read more
A study revealing insights on Singapore’s online ad spend from January to December 2011 has been released earlier this week, and while it reveals that the online ad market has grown significantly year-on-year, online ad spend as a percentage of total spend is only at 8%, much lower than other mature markets.
The Singapore Online Advertising Revenue Report was jointly commissioned by the Media Development Authority (MDA) and the IAB SE Asia, Singapore Chapter. It was compiled by PricewaterhouseCoopers. Read more
Ambient Digital, a large advertising network in Vietnam, and MCM, an advertising and digital media group in Indonesia, will start using US-based Amobee‘s end-to-end online advertising platform, it was announced last week. Read more
ad:tech Singapore 2011 will be the fourth regional event for the Interactive marketing community. ad:tech Singapore brings together brand advertisers, traditional & interactive agencies, portals, on-line publishers and technology providers. With the continued growth in technology and use of digital media, ad:tech offers an unrivalled opportunity to discover new practices and technologies, and to learn how many of the great names have utilized the net, built brand recognition and immersed themselves in digital technologies. Check out the speakers list and the schedule details. Read more
While working towards an MBA at INSEAD, Christoph Zrenner and Benjamin Duvall were also busy hatching ideas for a startup. Observing the Chinese market and how international brands were having difficulty reaching out to local consumers, Christoph and Benjamin set about creating Wildfire, aka XingXingHuo, a combination of a proprietary network of influencers and a technology platform that allows brand managers to create authentic word-of-mouth between their target consumers, listening in and impacting conversations between friends, both in the real-world and on internet social media.
Wildfire has worked with some of the biggest consumer brands like Johnson and Johnson, Kraft Foods, Campbell’s Soup Company, and The Coca Cola Company. They just closed their Series A round of SGD 780K (USD 603K) two months ago, led by IDEAS Ventures / Innosight Ventures.
This is a follow up of their first round of angel funding raised over 2009-2010 of SGD 550K (USD 425K) from 12 angels (mostly from Singapore) on a convertible note basis. Read more
Recently, we introduced a set of 6 social media tools which start-ups should be tapping on in dealing with PR, marketing and branding issues. One advantage is that a start-up being nimble and quick, can find applications on social media tools that can distribute, share and gather feedback on their products and services in a very quick rate. Given that social media is a ever-changing landscape all over the world, and the buzz that are ongoing from twitter lists, enterprise microblogging via Yammer to google wave, we decide to give you a list of three new social media tools (or feature in existing social media tools) that you should know about. Read more
If you are paying 3k for that display ad, you naturally want it to go a longer way, as with anything we spend money on – more value for the same price. With Adtopsy, a social ranking system for ads, “free advertising” is possible so that you can get more than your 3k worth of exposure. Read more