The industries covered include  sexy trends such as video and social, to hardware that have less online hype.  There were also medical, education, and even environmental startups.

This is in contrast to the convergence towards two main trends (gamification and loyalty apps) among social media startups.

The quality of the startups occupy extreme ends of the spectrum too. Below, we go through each category to give you a run-down of how innovative they are.

Video

Is Business.me a video platform that will be lost in the crowd?

“Videos are going to take over the world,” said Danny Wilson, founder & CEO of Pixelmetrix, at another session. Three startups in this category could play a big role in that revolution: Business.me, CuteChat from Pixtelz and Ctrlworks.

Business.me aims to be THE place to share and discover videos about business. Simply log in with your Linkedin account, and Business.me’s recommendation engine will curate a personalised list of videos for you. The team believes that producers of business video are currently stuck on using consumer-focused online video platforms like YouTube and Vimeo.

However, I am unsure of the prospects of creating a video platform just for enterprises and professionals. There are already TV/video channels with recommendation engines. Some good examples are Peel and Denso, although these other apps are not exclusively focused on business-related videos.

One possible way for Business.me to stand out in the crowd of video platforms is if it moves away from the business model adopted by Youtube — offering free videos and earning through advertisements. Having paid-exclusive videos could be one potential revenue model that seems viable.

CuteChat on the other hand, takes on Apple with its webcam software that allows seamless changing of backgrounds. In the demonstration, Pixtelz co-founder Boon Leng conducted a video chat with his friend Jeremy, who was able to “teleport” from Singapore’s Changi Airport, to a hawker center, to other places in the country.

It’s certainly useful for giving your boss (or wife) the impression that you’re slogging away. Just upload a backdrop of your office.

However, Michelle Guthrie, JAPAC Director of Strategic Business Developement of Google, questioned if CuteChat is able to run smoothly via mobile devices.

Education

Qooco rates how you pronounce words.

Education will be a big industry in consumer technology, said Adeo Ressi, founder of Founder Institute and theFunded.com. Across all borders, individuals are increasingly wanting to get educated and share their knowledge at the same time. In this space, one startup stood out today – Qooco.

Yes yes, there are indeed many applications batting out in the sphere of teaching Mandarin. But what makes Qooco impressive is the ability to grade pronunciations in real-time.

With Qooco, you can undertake a step-by-step class on Mandarin phrases, and practice reciting these phrases on the tablet app. Qooco will then detect and assess your pronunciation, helping you to develop an accent that others are able to comprehend. That is huge. You’ll be able to learn practical Mandarin that allows you to strike conversations without any awkward, “I’m sorry, may you repeat? I couldn’t quite catch your accent.”

It’s a pity though, that their homepage design does not do justice to what they have to offer. Calling out to any designers out there, please do them a favor.

Emergence of the young ones

The ISGlove combines a mitten with a glove.

While the number of college entrepreneurs are surging in the West, Singapore does have its fair share of young founders as well. FIETT, comprising of a team of students from the National University of Singapore, has developed ISGloves, a patent-pending, eco-friendly, touch sensitive gloves that keeps your fingers warm while using touchscreen devices in the cold winter (our feature of them).

Another college startup is Innova Technology, founded by Rick Tan, from Singapore Management University, and Jonathan Lim. For girls who often leave their handbags around, this duo has something you might want. anti-Loss (aL) is the world’s thinnest (as claimed by them) loss prevention device.

Simply drop a creditcard-size device into your bag, document briefcase, camera bag, and so on. In the event you lose  your valuables, aL will sound off an alarm and capture its GPS coordinates.

They recently came in second place at the Startup Arena competition.

Others

The ones who help save Mother Earth

Both GreenPost and Intraix seeks to use the power of IT to help reduce wastage in our offline world.

With GreenPost, consumers can automatically receive all their electronic bills in one portal. This comes with due bills reminders and  data analytics of one’s spending. One huge side benefit? Say goodbye to stacks of paper bills piling up on your desk.

Intraix, which is still in private beta, seeks to reduce household electricity consumption using a web-integrated analytics software. With just a one-line description and nothing more even on their website, it’s hard to find out more details about Intraix’s product.

Pitches that made me go, “So what?”

Know of a loved one with poor health? OOsome might put your mind at greater ease. MediWatch is a wireless health monitoring device that helps detect irregularities and immediately sends an emergency notification to relevant parties. Unfortunately, their pitch was not crisp enough to draw me in.

Although the FIETT and Innova Technology teams have done their fellow Gen-Ys proud, others still need to work a lot on their product.

Swordfish with their Virtual Instruments Online Studio (VIOS) aims to be a cloud-based platform that allow users to play virtual instruments. Looking from their demo booth however, it seemed like just another Wii game.

Another fellow college startup which I failed to comprehend was Musicjoy from SGK Group. Founder, Khiem Do Hoang Duy, emphasized on the importance of interaction in gaming. But here’s where I am stuck — I still don’t know what Musicjoy does with interactivity.

Side observation:  In their vagueness, both Swordfish and SGK Group seem to be doing similar things. But given that they still have a lot of product development to do, perhaps they will need time to give outsiders a better view of their products.

Project from the Winner

Last but not least, we have Hoiio Live from the overall winners of DEMO Asia. In short, Hoiio Live helps you to update your phonebook data in real-time and discover friends near you. The latter feature sounds like something being overdone in Startupland, and the former feature sounds like Sean Parker’s Plaxo.

Nevertheless, from the team at Hoiio, they have another impressive product, Hoiio API. And it was this that made them win the People’s Choice Award.

The release was announced late last month.

With the SDKs, developers can have access to APIs that enable them to build apps that integrate features like location-based service, multimedia, VoIP, and video. The release of these SDKs would close some of the gap between Blackberry and the iOS and Android platforms.

This move comes amidst the Blackberry’s decline in market share around the world, and app developers complaints about the difficulty of programming for the platform.

The Maps and Mobile Unconference will be happening on 21 May 2008 in NUS Extension, Park Mall (Opposite Dhoby Ghaut MRT station) from 6.30 to 10 pm. The event is organized by Barcamp, Singapore PHP User Group, Entrepreneur27 (Garag3), and it is the first developer community event sponsored by Google Singapore. In this event, our focus will be on how start-ups and big companies focus on how to create value with the use of Maps API (from Google) and also looking at applications which are delivering interesting mobile services to the customers. If you are interested to turn up, either go to the Barcamp wiki or facebook event to RSVP your name and designation. Here are more details for the event.

• Date/Time: 21 May 2008 (Wednesday), 6.30 pm – Registration starts
• Venue: NUS Extension, Park Mall, Opposite Dhoby Ghaut
• Theme: To bring in professionals and enthusiasts who are working on map applications in the Internet and mobile applications. A time of sharing among local hacker communities, developers, industry players and Google engineers.
• Organizers: Barcamp Singapore, Singapore PHP User Group and Entrepreneur27 (Garag3)

Here is an outline for the program:

• 6.30 – 7.30 pm Registration & Networking
• 7.30 – 8.10 pm Introduction and followed by 2 keynotes
  1. Keynote 1: Overview of Google Maps API – Derek Callow (Head of Marketing) and Andrew McGlinchey (Geo Product Manager for SE Asia) from Google Singapore)
  2. Keynote 2: Secured Mobility – Gerard Lim, Chief Technology Officer, Bak2u
• 8.10 – 10 pm Breakout sessions (Maximum 4 start-ups/projects demo)
  1. Breakout Session 1: Maps – in the main room chaired by Jon Petersen (SinGeo) and we have 10 minutes demos by several companies utilizing Google Maps API – SinGeo, Shoplette, Lilihood and Homespace and finally, Nokia Map APIs by Gary Chan (Business Development Manager, Nokia).
  2. Breakout Session 2: Mobile Applications with 10 minutes demos by several companies in Mobile – Cinepura – iPhone app, TenCube, Widgeous and Mobile Sorcery
• 10 pm – Supper Time!

Registration is closed for demos. But do bring your demo along and talk to the developers around the unconference.

Food and Drinks will be provided. We are planning to cater for 100-120. If there are more people turning up, we will step it up. :)

Sponsor: Google Singapore
 

Organizers:

Supported by:

Related Links:
[1] E27, Barcamp Singapore II: Maps and Mobile!
[2] Barcamp Singapore, Event Wiki