How Standard Chartered Bank serves customers better by taking a 360° view of them
February 27, 2012 by Nicholas Aaron Khoo
This geek has been following with increasing interest how banks operating in Singapore are innovating to better serve their customers in this day and age. From OCBC’s credit cards with personalized designs, UOB’s mobile cash (Barclay’s just announced their mobile cash service this week too), banks like Standard Charter Bank (SCB) have been innovating hard to improve their offerings.
They’ve recently well-received Breeze iOS app, which unfortunately cannot be used by corporate customers, and announced a 1.88 percent per annum return on your current account up to a maximum of S$25,000, under the Bonus$aver‘s scheme.
That is substantial, especially in a time where local interest rates are much lower (you can check how SIBOR rates have dropped over here). This geek was curious to find the catch. Read more
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