Using the wrong colors for your brand might turn customers away, according to this infographic. As such, picking the right color is of great importance not just to how people perceive your brand. It also impacts your bottom line. Another interesting tidbit: Red and blue are apparently the most popular colors among the world’s top 100 brands. I wish the creator of the infographic would be more forthcoming about the sources of its data though. Read more
There is no doubt the Singapore government is encouraging its citizens to be creative,which is why they are supporting the creative industry by every means possible.
For instance, it was shocking (at least to me) to see ads that are provocative towards competitors in the local scene, or ads that contain literal (and limited graphical) notions of sexuality in their artwork and messages. Read more
The youngest-ever winner of the Global Brand Leadership Award, Shashank Nigam is proof that you don’t need a boatload of experience to launch a successful start-up. He talks to us about how he got his award-winning blog SimpliFlying off the ground and turned it into a global branding consultancy business. Read more
Just 3 weeks prior, on the 25th of June, many around the world gathered to mark the one year death anniversary of the legendary singer who was the self-styled “King of Pop”. Whatever mud his name may have been dragged through in recent years because of his personal and very public eccentricities, what is undeniable is this: Michael Jackson was and continues to be a highly successful brand that has revolutionized the music industry in ways that no one has come close to doing in recent years.
Michael Jackson, the brand, also remains highly lucrative after his death. Billboard magazine estimates that Michael Jackson’s estate raised approximately $1 billion (£670 million) since his death one year ago.
So what’s all this talk about Michael Jackson again? Well, his succcessful singing career can teach us valuable lessons on brand management. Here are 3 key lessons that we oursevles have learnt. Read more
How do you know when an idea is a good one? Why do some ideas stick and some others come unstuck? Here’s a book which I highly recommend to you when you are trying to brainstorm for new business ideas. The book Made to Stick: Why some ideas survive and others die by Chip and Dan Heath, seems to be an ideal companion for those who are seeking simple and interesting business ideas. We take the opportunity to review this interesting book and expound the main principles behind. Read more