Tuesday, May 21st, 2013
March 17, 2012 by Terence LEE
The biannual National Infocomm Awards (NIA) are back, and nominations have already opened. Organizations and companies in Singapore are eligible.
Some of the past winners include Brandtology, HungryGoWhere, and Muvee. Read more
August 1, 2011 by SGE
On Aug 5, Garag3 will organize a talk with topic how social media has affected marketing for businesses. The speaker for this event will be Kelly Choo of Brandtology. He will share about his experiences in analyzing social media over the last few years. Increasingly, businesses need to be aware of how to use social media in their marketing strategy. Read more
May 6, 2011 by Gwendolyn Regina T
We’ve previously covered how AllDealsAsia launched an “unbiased, randomized casual voting platform” for the elections. Another Singapore upstart, Storepair has done a hot-or-not for election candidates. Here’s a roundup of companies that did some stuff for the elections. Read more
March 29, 2011 by Gwendolyn Regina T
South by Southwest (SXSW) was a BLAST. If you haven’t, you should check out my pictures in part one on SGE.
This yearly conference saw Music, Film and Interactive people descend upon Austin, Texas in the US for two weeks of panels, meetups, day parties (with beer), night parties (with beer x 10) and drunken networking revelry.
I was there to check out the conference, stalk the Singapore delegation, meet old friends and make new ones.
So let’s start with… Read more
March 29, 2011 by Gwendolyn Regina T
SXSW 2011 is over. About 20K people from all over the world descended upon Austin, Texas (USA) for two weeks to experience the Music, Film and Interactive South by Southwest festivals.
This year was the first year that our tiny city state of Singapore had an official presence at SXSW Interactive (technology). Made possible by the Infocomm Development Authority of Singapore (IDA) (the CIO of Singapore government), SXSWi saw several of our startups exhibit and pitch there.
SXSW has grown in breadth, depth and number of attendees over the past 25 years: check out this cool infographic. This year was my first time there, as with most of the Singapore delegation. Here are some photos! Gorge yourselves. (Part 2 here.) Read more
February 23, 2011 by Gwendolyn Regina T
For the first time ever in its 18-year history, the South by Southwest (SXSW) Interactive section of the larger SXSW Conferences and Festivals (including Music and Film) will see official Singapore representation. Supported by the Infocomm Development Authority of Singapore (IDA), SXSW Interactive will include a Singapore Pavilion exhibition and a Singapore panel during the SXSW Tech Summit. Read more
February 17, 2011 by Gwendolyn Regina T
Australia-headquartered Media Monitors has just acquired a majority stake in Singapore-headquartered Brandtology. Media Monitors provides over corporate, government and non-for-profit organisations customised access to media intelligence services and innovative tools to enable effective communications Read more
January 14, 2010 by Gwendolyn Regina T
Kevin Lim of Theory Is The Reason visited the Brandtology office last year and did a short video of his walkabout cum interview with co-founder Kelly Choo. Read more
December 21, 2009 by Bernard Leong
It’s that time of the year when we actually review what has gone past a turbulent year 2009 and probably a year after the financial crisis that rocked the world after the collapse of Lehman Brothers in Sep 2008. Of course, one of the key after effects is that fundraising for start-ups in the technology space become increasingly difficult this year. While we are beginning to see more and more acquisitions in the US tech space, the SG tech start-ups are still working towards a tough environment. In the technology entrepreneurship scene, significant incidents have shaped and brought forward new perspectives in Singapore. While we are about to start the new road ahead in 2010. Here are the top 5 tech entrepreneurship events that rocked SG in 2009 (in no order of preference): Read more
November 7, 2009 by Gwendolyn Regina T
For the first time, we have some quantitative measure of how much and where certain technology brands are discussed online. The Digital Brand Index is a joint effort by Edelman and Brandtology and meant to give these tech brands some insight as to how they fair with respective to others. Read more
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