Photo: Brandwashed Symposium Singapore
Branding is often labelled an art. But Martin Lindstrom, a branding guru who has consulted for clients like Microsoft, Visa, Disney, and supermodel Tyra Banks, wants to make it a science.
To do it, he is relying on findings from his research, which cuts across neuroscience and psychology and draws data from focus groups, customer surveys, fMRI scans, and social experiments. He has even lived in the homes of consumers just to get into their minds.
The result is a set of intriguing findings encapsulated in his latest book, Brandwashed. He was in Singapore’s Marina Bay Sands on 10th September to share his insights to an audience of marketing managers, brand consultants, and entrepreneurs.
Martin is as polished and genuine a speaker as they come. Yes, some critics have noted (here and here) that he tends to overstate the significance of his research findings. But I found his presentations thought-provoking, engaging, and memorable. Here, I will summarize his key points and relate them to entrepreneurship. Read more
With the advent of social media, consumers could be having a bigger say about your company’s brand than ever before, and they’re doing a better job of popularizing your brand better than your marketers do. These are just some insights from Martin Lindstrom, a branding guru and author who has worked with clients like Microsoft, Ericsson, Visa, Mercedes-Benz, and Disney.
Present in Singapore for a one-day Brandwashed Symposium happening on 10th September, the 2009 recipient of TIME Magazine’s ‘World’s 100 Most Influential People’ will share more on how the branding landscape is changing with the times and how marketers and entrepreneurs can take advantage of the latest trends in consumer behavior and technology.
His thoughts on consumer psychology are gleaned from a $3 million global research study, which involved multiple neuroscience studies, a 3 month long ‘reality show’ experiment, hundreds of focus group interviews, and thousands of consumer interviews.
We took the opportunity to ask him some questions related to marketing and branding, and here’s what he has to say. Read more
New York Times and Wall Street Journal-ranked best-selling author Martin Lindstrom will be conducting a one-day symposium in Singapore on 10 September 2012 at the Marina Bay Sands Convention Centre.
Lindstrom, a world-renowned marketing guru, was named one of the world’s 100 most influential people in 2009 by TIME magazine for his groundbreaking work on neuroscience and branding. His book, Buyology, was voted “pick of the year” by USA Today, and between 2008 and 2009, reached ten of the Top 10 best-seller lists in the U.S. and worldwide. He was also conferred the award of ‘Brand Builder of the Decade’ by the prestigious Chief Marketing Officer Asia organization.
Lindstrom will take the audience on an eye-opening journey into the mind of the consumer, exploring an entirely new dimension of consumer psychology, word-of-mouth advertising and social media, examining the effects of peer-pressure, brand nostalgia and much more. He will speak on what this means for brands and more importantly, how brands will need to adjust and respond to a world where it is the consumer and not the brand, which dictates ownership of the brand relationship and directly affects its lifetime value.
SGE will be giving away one ticket for this event. To stand a chance to win the ticket, follow the instructions over here.
Event details:
Cassia Ballroom, Marina Bay Sands
Singapore
10th September 2012
www.brandwashedsg.com
Tickets for the symposium are priced at S$998.00 with an early bird discounted price of S$899.00. An additional 5% group discount will apply for groups of 10 and more. Go to www.brandwashedsg.com for more information and ticket sales.
GLOBAL MARKETING GURU MARTIN LINDSTROM TO SPEAK IN SINGAPORE
Bestselling brand expert to unveil how consumers are ‘brandwashed’ to buy
Singapore – 25 June, 2012 – New York Times and Wall Street Journal-ranked best-selling author Martin Lindstrom will be conducting a one-day symposium in Singapore on 10 September 2012 at the Marina Bay Sands Convention Centre.
Lindstrom, a world-renowned marketing guru, was named one of the world’s 100 most influential people in 2009 by TIME magazine for his groundbreaking work on neuroscience and branding. His book, Buyology, was voted “pick of the year” by USA Today, and between 2008 and 2009, reached ten of the Top 10 best-seller lists in the U.S. and worldwide. He was also conferred the award of ‘Brand Builder of the Decade’ by the prestigious Chief Marketing Officer Asia organization.
His latest publication, Brandwashed, is the first book that he has written for the consumer. It turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to persuade consumers to hand over their hard-earned dollars.
Lindstrom will take the audience on an eye-opening journey into the mind of the consumer, exploring an entirely new dimension of consumer psychology, word-of-mouth advertising and social media, examining the effects of peer-pressure, brand nostalgia and much more. He will speak on what this means for brands and more importantly, how brands will need to adjust and respond to a world where it is the consumer and not the brand, which dictates ownership of the brand relationship and directly affects its lifetime value.
Martin Lindstrom, who will be presenting his Brandwashed Symposium in Singapore for the first time, says, “I am very excited about the upcoming symposium. Singapore has a sophisticated consumer base and is attracting an increasing number of global companies to operate their regional marketing functions here. It is also great to hear from both groups what their observations are about the marketing scene in Asia.”
The one-day symposium is presented by boutique management consulting and executive search firm Reed Hamilton. Charles Hamilton Ferguson, founding partner at Reed Hamilton commented, “Martin coming to Singapore is one of the most exciting business and brand events this year. Companies here are learning that branding is one of the most important parts of growing their business and we are sure that with his dynamic, motivational style, Martin will inspire a whole new way of thinking about marketing.”
Tickets for the symposium are priced at S$998.00 with an early bird discounted price (before 31 July 2012) of S$899.00. An additional 5% group discount will apply for groups of 10 and more. Go to www.brandwashedsg.com for more information and ticket sales.
Cassia Ballroom, Marina Bay Sands
Singapore
10th September 2012
www.brandwashedsg.com
About Martin Lindstrom
Martin Lindstrom is a 2009 recipient of TIME Magazine’s “World’s 100 Most Influential People” and author of Buyology—Truth and Lies About Why We Buy (Doubleday, New York), a New York Times and Wall Street Journal best–seller. A prolific traveler, Lindstrom is on the road 300 days annually dispensing his brand of wisdom to top executives of McDonald’s Corporation, Procter & Gamble, PepsiCo, Microsoft Corporation, The Walt Disney Company and GlaxoSmithKline, amongst others. His personal global audience is estimated at over a million people. Lindstrom has and continues to feature in the Wall Street Journal, Newsweek, TIME, The Economist, New York Times, BusinessWeek, The Washington Post, USA Today, Fast Company, and numerous other publications. His book, BRAND Sense, was acclaimed by the Wall Street Journal as “…one of the five best marketing books ever published.” Lindstrom’s latest book, Buyology, has been translated into more than 30 languages. More at martinlindstrom.com
About Reed Hamilton
Reed Hamilton is a boutique management consulting and executive search firm based in Singapore. They are experts in talent management for various industry segments; they understand business and the challenges in sourcing high-calibre talent in the dynamic fast growth markets of Asia. Reed Hamilton’s primary practices are financial services and operations, life sciences, fast growth markets and advisory services. Visit http://www.reedhamilton.com/ for more.
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