January 17, 2013 by Terence LEE
It’s one thing when large corporations crash and burn while replicating the latest technological fad (Mediacorp and daily deals, anyone?). But it’s quite another for a company to recognize its weaknesses and partner startups that know their stuff.
The STClassifieds-Carousell partnership, announced just this morning, belongs to the latter category.
Both products are similar in that they are online classifieds that facilitate peer-to-peer commerce. But while STClassifieds, owned by Singapore Press Holdings, is strong on the web; Carousell, a Singapore startup with modern sensibilities, is showing promise on mobile. Sure, STClassifieds has its own mobile app, but it doesn’t hold a candle to Carousell’s design, which fits right in with the Instagrams and Paths of the world.