Pacts with inSing.com and Zalora signal Clozette’s intent to become Asia’s premier fashion network

For a social network about fashion, Clozette isn’t exactly a looker, especially when compared to the sprightlier and hipper #OOTDX, an upstart that appears to be drawing the Instagrammer crowd.

But while my first impression may be less than positive, Clozette actually turns out to be more interesting than it lets on.

It certainly has enough cache to seal a partnership with SingTel’s lifestyle portal inSing.com, an arrangement that has given Clozette front page placement — on the portal’s dropdown menu. Clicking on that link will bring you to insing.clozette.com, an e-commerce site that sells goods from Clozette’s partners.

While I’m not sure how many percent of inSing’s purported 2 million monthly active users will actually land on Clozette, it’s a positive start. The partnership between these Singapore companies appears to be the right one too: Clozette, after all, has ambitions to be a one-stop shop for women’s fashion and beauty needs.

Sure, you might have heard it all before. It would seem that every online fashion and beauty retailer, your Zaloras, Luxolas, and Asoses, wants to be that first-stop for fashionable women.

But here’s the difference between Clozette and the rest: It isn’t a traditional e-commerce site at all. In fact, it fulfills an entirely different role in the online fashion ecosystem, that of discovery. Read more

Clozette partners Indonesia’s Fashion Daily Network to launch fashion social network Clozette Daily

Singapore startup Clozette announced yesterday that it has partnered with Indonesia’s Fashion Daily Network to launch a localized version of its fashion social network, Clozette Daily.

Fashion Daily Network is the largest female online community in Indonesia at over 47,000 members.

Clozette says that its latest offering will be the first fashion social network in Indonesia to integrate social networking with e-commerce. Users can create they own online closet and purchase items through Clozette’s third-party e-commerce partners. Read more