January 3, 2013 by Terence LEE
But while my first impression may be less than positive, Clozette actually turns out to be more interesting than it lets on.
It certainly has enough cache to seal a partnership with SingTel’s lifestyle portal inSing.com, an arrangement that has given Clozette front page placement — on the portal’s dropdown menu. Clicking on that link will bring you to insing.clozette.com, an e-commerce site that sells goods from Clozette’s partners.
While I’m not sure how many percent of inSing’s purported 2 million monthly active users will actually land on Clozette, it’s a positive start. The partnership between these Singapore companies appears to be the right one too: Clozette, after all, has ambitions to be a one-stop shop for women’s fashion and beauty needs.
But here’s the difference between Clozette and the rest: It isn’t a traditional e-commerce site at all. In fact, it fulfills an entirely different role in the online fashion ecosystem, that of discovery. Read more