QR codes have taken off in a big way in the marketing world lately, and PayPal is the latest to get in on this craze.
Just recently, they launched a pilot program in Singapore’s train stations to allow locals to purchase Valentine’s Day gifts at discount using QR codes, reported AllThingsD.
To purchase a gift, commuters would need to download a QR code reader on their mobile phones to scan the right spot on the poster. They will be brought to a webpage where they can purchase the product using PayPal. The experiment is being run on 15 subway stations in Singapore. Read more
Thousands of Singaporean commuters taking the train at the Bugis and Boon Lay MRT stations will be in for a Christmas surprise: They can purchase now groceries by scanning QR codes with their smartphones.
The squarish bar codes are placed next to pictures of the items, which are on a wall. Commuters will then be brought to the Cold Storage website, where they can key in their details and get the Christmas ham delivered to their homes. It’s an interesting integration of mobile commerce and ambient marketing. Read more