November 30, 2012 by Guest Contributor
Platformed creativity is on the rise, as elaborated by SGE’s assistant editor Terence Lee. Such platforms provide avenues for self-expression and creativity, relying on their creators to offer a value proposition to their consumers.
A platform without creators is a ghost town and there is little incentive for consumers to use it. Replicating the technology of YouTube is a considerably smaller challenge compared to replicating its community of video creators.
The creators are active partners in creating (and delivering) the value proposition of the platform. Hence, any startup building a creativity platform should:
1. Understand the motivations of the creators
2. Create enabling technology that caters to those motivations
3. Have a clear strategy to maximize the number of creators on the platforms.
The following 6 questions can help a platform think through these issues and enable it to successfully create a platform that finds traction. Read more