Setting up a ‘Board of Customers’
August 31, 2011 by Terence LEE
Too often, businesses treat their customers as a statistic, or worse, a cash cow to be milked. But such an attitude may not be healthy in the long run: It may even harm a brand since a customer’s moos… I mean, feedback is treated as nothing more than noise.
For startups especially, listening to customers is crucial for iterating your product, which is why they deserve an equal pedestal alongside your colleagues and the investors that you’re seeking to fund your company. Read more
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