June 29, 2012 by Terence LEE
Businesses must be aware of a fundamental truth about many social networks: They are built for people, not brands.
Creating a business profile page on Facebook serves no purpose if you can’t attract people to it with a compelling social media strategy. And that requires a lot of resources and patience.
As such, B2B businesses that don’t interest consumers are better off looking elsewhere. Cyfler might be one destination.
In essence, Cyfler is a B2B social network based in Singapore that connects one company to another. It sets itself apart from Facebook and LinkedIn by being designed from the ground up to help B2B companies get customers.
Putting it another way, it’s a web billboard (think Craigslist, but more visual) with social network features tacked on.