November 16, 2012 by Terence LEE
China is the world’s greatest exporter and manufacturer of goods. Yet when it comes to e-commerce and the Internet, it is only taking baby steps towards exerting global influence. The spread of Daigou, however, could be an indication of China’s growing e-commerce prowess.
Daigou is a Chinese phrase that roughly means “buying on behalf of”. It is a free-to-use web service that purchases goods overseas at the request of users. To start the ball rolling, consumers can indicate on the website what their desired product is. Once the payment is made, Daigou agents would make the purchase overseas and ship the product back to the users’ countries.
The service then delivers the product straight to the customer, or sends it to a collection point where the user can drop by anytime. Once the fulfillment is complete, users close the loop by indicating that the purchase has been successful. Read more