April 9, 2012 by Terence LEE
Conventional wisdom says that Singapore is an attractive test market and launchpad for the rest of Asia. Indeed, that’s what its government agencies like to say. Actually, they’re not wrong either.
If you’re a startup that wants to go into emerging markets, Singapore may be a great place to set up your regional headquarters, but it most certainly isn’t your test market.
David Wilkie, an entrepreneur based in Phnom Penh, certainly thinks Cambodia is a great place to launch his business. Read more