AdzCentral, a Singapore startup building an online targeted media buying platform, announced today that it has raised SGD 4M (USD 3.2M) from Electric Sheep Capital and Digital Media Partners. It is a relatively huge round in the region considering that Asia is facing a Series A crunch.
The funds will be used for expansion first in Asia-Pacific and then Asia, focusing on sales, marketing, and product development. It currently has a team of about 20, mostly based in Singapore, but it also has employees in Thailand, Malaysia, and Indonesia. Read more
Sprooki, a location-based marketing platform for retailers and shopping malls, has announced today that it will be expanding to Australia. Andrew Lockwood, founder of PostClick, has been appointed the startup’s representative partner in the country.
Since launching in Singapore last year, Sprooki has road tested its app with over 80 retail brands and malls. It also signed its first customer — Singapore shopping mall 313@Somerset — and sealed a deal with startup YFind to integrate indoor positioning services into Sprooki. Read more
Amobee, a mobile advertising company acquired by SingTel for USD 321M, has announced today an exclusive partnership with four mobile operators: Philippines’ Globe, Australia’s Optus, Indonesia’s Telkomsel, and SingTel from Singapore.
The partnership will involve Amobee integrating its publisher-side mobile advertising platform, PULSE for Publishers, with mobile inventory belonging to the four telcos. Read more
RichMediaAds is intended to be simple to use.
Malaysian serial entrepreneur Alvin Koay wants to stand up for the little guy. His first tech venture, MobileApps, strove to help developers rise above the din and get discovered through interactive ads.
Now, with his new startup RichMediaAds, a self-serve ad creation platform, he hopes to enable anyone to make ads that are more clickable than even professionally made ones.
Alvin’s bet is that by turning ads into actionable and interactive mini-websites, advertisers can generate far more bang for their buck while publishers can charge higher rates.
So just how are the ads interactive? Here’s a laundry list: It can play videos, conduct a poll, make reservations, redeem a special offer, and buy stuff. And that’s just a sampling.
The goal is to dramatically lift banner ads from being the bane of the Internet and turn them into the next shiny thing. As users already know, banner ads are often an annoyance to readers and ineffective for publishers, generating a dismal 0.09% click-through rate. Read more