May 22, 2012 by Terence LEE
This October, Singapore will play host to the first-ever Digital Fashion Week (DFW), a fashion show that sets itself apart by being livestream-only — a first in fashion history, touts the organizers.
This means that you won’t see any front row VIPs scrutinizing the models up close. Yes, no Anna Wintour-type tastemakers or wealthy celebrities.
In addition, this fashion week will let live viewers pre-order their favorite looks immediately after they spot it on the runway, and have it delivered to their doorstep within weeks. The show will feature the Spring/Summer 2013 collections from Singapore’s distinguished designers, as well as an unannounced guest designer.
DFW is a company set up by Keyis Ng and Charina Widjaja, and both used to work under Singapore celebrity singer Dick Lee in the advertising industry. Keyis also runs STORM Creative Events Agency, a public relations company. Read more