It was an idea worth pursuing, but entrepreneur John Fearon had to let EatAds gestate to pursue Dropmyemail, which he felt had greater immediate potential.
Now, John is ready to grow EatAds again, and this time, he’s brought reinforcements in two new co-founders. Dhruv Sahgal, who worked at Royal Bank of Scotland, joins the company as business operations lead while Nigel Hembrow, formerly at e-billing startup GreenPost, will head up product development.
EatAds has also secured more angel funding from Crystal Horse Investments, their original backers, and it managed to bring along a few more angel investors. Read more
“I’m a good boss, I really am,” John Fearon, founder and CEO of DropMySite, tells me, in full earshot of his employee at their office in Block 71, Ayer Rajar Crescent, considered the nexus of Singapore’s technology startup scene.
He was making a point about how he’d be a bad subordinate but a good leader who is comfortable with starting things.
“I’m one of those that can go into the room and self-combust.”
With all his self-confidence (whenever he speaks at conferences, he start with,”Hi, I’m amazing”), it’s easy to assume that John, who comes from South Africa, has a string of successful businesses to stand on. Not at all.
I prod him about the number of failed businesses he had.
(Photo: John being featured in an Amazon Web Services video)
John struggles to find his words, which is a rarity. He’d lost count, but finally arrived at an initial figure: Five. Read more
It started out as a simple message on EatAds.com, an online marketplace for outdoor advertising spaces.
“hello i wish to rent a taxi for 1 day and propose to my girlfriend. the taxi will be decorated with photos of us and wordings of: will u marry me? flowers will be placed on the back seat of the taxi and i will call for the cab. venue will be near central area, to be confirmed again,” the message went. Read more
Citing a Nielsen 2009 report, new Singapore-based company, EatAds.com writes that the Singapore outdoor advertising industry is worth roughly SGD $134 million a year. The company aims to help companies buy and sell offline media. Founded by John Fearon and Brian Frissyn, EatAds is an online platform and marketplace that “facilitates the exchange of out-of-home advertising space between outdoor media owners and media buyers such as private and public companies and advertising agencies”. Read more