Behind The Scenes @ InMobi With Emmanuel Allix

Within this short span of three years, InMobi has managed to grow so rapidly that they experienced an an 8 times increase in the number of ad impressions from 250million to 2BILLION within a 6 month period. (update: these figures are for their US market only) They are now considered to be one of the largest global independent mobile networks. The network was launched in 2007 by the founding team consisting of Naveen Tewari, Mohit Saxena, Amit K. Gupta, Abhay Singhal.

We caught up with Mr. Emmanuel Allix, VP and MD (APAC) of InMobi at ad:tech held a few weeks ago to find out more about their business strategy. Read more

Tying Together Common Threads From ad:tech and Echelon 2010

The first week of June was certainly an eventful one for the SGE team as we were attending both Echelon 2010 and ad:tech.

While Echelon 2010 possessed a distinctive grassroots vibe, ad:tech, an “interactive advertising and technology conference and exhibition that blends keynote speakers, topic driven panels and workshops to provide attendees with tools and techniques which they need to compete in a changing world” is more of an industry specific event which caters more to professionals within the advertising industry.

A few common threads have emerged to imperceptibly link these two superficially disparate events together. In this respect, it might not be a stretch to say that both the web tech and advertising industries are acknowledging a commonality in their respective foreseeable futures.

Over the next few days, we will be publishing a series of commentaries detailing the key trends and discussion topics which we picked out from both events. The post below provides an overarching view of what we will be covering over the course of the next few days. Read more