February 23, 2012 by Terence LEE
While the Internet is commonly being seen as distinct and separate from real life, that notion is increasingly being challenged. Augmented reality, as well as mobile commerce technologies like QR codes and NFC, are blurring the lines between the physical and virtual world, allowing consumers to transit seamlessly between both.
This trend is happening in the events space as well. Startups in Asia are at the frontier of this revolution, arming event organizers and participants with digital tools that enhance productivity and foster personal connections.
Here, we’ll look at just how these Singapore-based startups are shaping the way events are organized and merging them with the digital world.