Perfectsen launches The Hook, which lets banks serve online ads based on user’s transaction history
November 7, 2012 by Terence LEE
At the recent FinovateAsia 2012, the founders of Perfectsen took the launch of their new product The Hook rather literally when they appeared in pirate costumes.
But The Hook promises plenty of bite: It aims to help banks serve contextual and relevant ads on their online banking sites.
Its secret sauce is a proprietary algorithm that can analyse a user’s account type, account balance, lifestyle, spending categories or financial goals. It’ll even take care not to show an ad too many times to a particular user, so as not to turn him or her off. Read more
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