November 7, 2012 by Terence LEE
But The Hook promises plenty of bite: It aims to help banks serve contextual and relevant ads on their online banking sites.
Its secret sauce is a proprietary algorithm that can analyse a user’s account type, account balance, lifestyle, spending categories or financial goals. It’ll even take care not to show an ad too many times to a particular user, so as not to turn him or her off. Read more