Dude, Where’s My Fro Yo?
July 22, 2010 by Larissa THIA
By my own count, there were at least 9 new entrants to the local fro yo (frozen yogurt) scene in the past three years.
New entrants include Fruezen Yoguz, Frolick and Yoguru, Berrylite, Sogurt, Yigloo, Red Mango, OiO and even J. Co doughnuts has jumped onto the bandwagon with J.Cool.
Whilst most compete on the basis of their unique flavours and the “health benefits” of their products, few recognized that the ability to survive the increasingly crowded scene lies in their ability to build a strong culture around their brand.
Here, SGE speaks to Lee Li Ping, founder on three month old fro yo cafe, Sogurt, on how she has begun laying the foundations towards building a strong culture around her fro yo. Read more
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