By Andrew Wee, a Singapore-based Internet marketer and business consultant.
Is 2013 the year that the industry shifts from the social web to the mobile web as a gaming platform?
It might seem so, going by the number of sessions focused on mobile game development at Casual Connect Asia 2013, which took place from May 21-23 in Singapore.
While many major gaming networks and startups at the conference zoomed in on Apple’s iOS or Google’s Android, a number of stalwarts continued championing the likes of Facebook and Chrome’s webstore. Read more
The company behind Candy Crush has revealed that the game is played by around 1.3 million people a day in Hong Kong, which is almost 20 percent of the city’s population. Candy Crush is a puzzle game where players earn points by matching candies — sort of like Bejeweled.
This nugget of information was revealed on TechCrunch by Riccardo Zacconi, the CEO of King, the mobile and web gaming company behind the smash hit. Read more
Touchten, a top mobile games developer from Indonesia, has announced that its latest free-to-download title, Train Legend, has reach the top 5 position overall in the United States iOS App Store. It has logged over 200,000 downloads within 24 hours.
Created by a lean 15-person team, Train Legend, which is also available on Android, is a puzzler that tasks players with connecting color-matched railroads in order to create a path for trains. Reviewers, which gave it an average of 3 out of 5 stars, have noted its similarities to Flow Free, an earlier game where players join pipes to let water through. Read more
When we first covered Applorer in March 2012, the app was just beginning to show some traction. Now, it turns out that the concept has bite in the consumer market, hitting 100,000 downloads within a year.
Available on Google Play, Applorer is a game discovery service that ranks titles based on actual gameplay statistics and personal preferences. While it has become easier to make mobile games, discovery mechanisms have not kept pace. It is still exceedingly hard for promising apps to find traction. Read more
My dad loves Fruit Ninja. Yes, my 50-year-old career-soldier father who’s also especially fond of playing slot machine games on Facebook. In fact, he likes slicing bananas so much that he would beg for my brother’s phone just so he could achieve that 5-hit combo.
That’s when you know a game has gone really mainstream.
Although not much of a fan myself (I’ve spent more time on Angry Birds), I was intrigued to hear from the founders of Australian games company Halfbrick Studios, the people behind Fruit Ninja, when they visited Singapore to talk to game developers. The event, aptly called Developer Dojo, was organized by Microsoft Singapore and tech blog e27.
After all, very few game studios have amassed 300 million downloads on one game and then followed that up with another mobile hit, Jetpack Joyride, which is a success in its own right with 14 million downloads.
I had to hear for myself how they did it. Here’s what I’ve distilled from the one-day session on 15th September. Read more
SGE readers get a special discount code 'KIWI'
Microsoft and E27 are organizing Fruit Ninja Developer Dojo, an exclusive event catered to game developers and those interested in game development.
Halfbrick, one of the world’s most successful indie game studios with more than 100 million downloads for acclaimed game Fruit Ninja, will be sharing about their game development strategies, best practices, marketing tactics and much more in this 2 day event.
Meet Halfbrick’s CEO Shainiel Deo, CMO Phil Larsen and CTO Richard Mckinny on 14 and 15 September at Fruit Ninja #DevDojo.
Friday, 14 September, 6PM to 9PM
Halfbrick’s story – Journey to global success
- What it takes to be a successful indie game developer
- Gaming Industry Trends and how Halfbrick is leveraging it
Ninja Development Workshop
Saturday, 15 September, 12noon to 4PM
Marketing the HalfBrick Way by Phil Larsen, Chief Marketing Officer of Halfbrick
- Reaching Critical Mass: How Halfbrick reached 100M with Fruit Ninja
- Halfbrick’s growth strategy; cross-platform success stories
- Opportunities for game developers on Windows 8
Game Development Techniques and Trends by Richard Mckinny, Chief Technical Officer of Halfbrick
- Building a game like Fruit Ninja- best practices, challenges, frameworks/game engines used
- Leveraging on the Windows 8 platform for game development
- Opportunities for game developers on Windows 8
Fruit Ninja Developer Dojo details:
Dates, Time & Venue:
Day 1: 14 September 2012, 6pm-10pm
Sauce, 8 Raffles Avenue, Esplanade Mall, #01-10/12
Day 2:15 September 2012, 12pm-4pm
Auditorium @ Microsoft Singapore, One Marina Boulevard
$50 for both days(*$40 early bird special, starts now until announced)
Ticket Price includes food and drinks.
*SGE Readers get a special ticket price of $40 from the original $50 with code ‘KIWI’.*
While it’s no surprise that Angry Birds is huge in Singapore, Asia, and any place not named Antarctica, having some figures do put things into perspective.
I got them from Henri Holm, senior vice-president for Rovio Entertainment, who was in Singapore last Friday (1st June) to attend the launch of the world’s first-ever Angry Birds themed cable cars.
He revealed that for every ten smartphones in Singapore, there are six Angry Birds downloads.
If we use this study as a gauge, there would be 4.5 million smartphone users in Singapore, and three million Angry Birds downloads in the country alone. Read more
The bad thing about Android phones, at least from the consumer’s perspective, is that any genius can create a mobile game and upload it to the Google Play store, even if it’s atrociously bad.
Applorer Gamebox, a game discovery app store by the creators of MoVend, hopes to give users a better experience. It basically handpicks the best free games available on Android, so that users can get a curated list of quality titles.
Jeremy Ee, marketing executive at Singapore-based Stream Media, tells me that games are picked based on their ratings. Staff also play the games themselves to ensure the five-star ratings aren’t bogus. Read more
Frenzoo, a Hong Kong-based startup that has developed a series of 3D lifestyle and fashion games targeted at girls, has won the annual “Get in the Game” YetiZen startup contest. Read more