Singapore startups Intraix and Gametize have joined forces to develop a mobile app for the South West Community Development Council’s (SWCDC) ECo Challenge initiative. It is available for download on the iOS App Store. SWCDC is a government organization that promotes cohesion within communities.
The ECo Challenge program, aimed at helping Singapore residents monitor their household energy consumption, uses the app to engage users in a series of challenges. Once they completed these mini-games, they will earn points which can be redeemed for real-world rewards. Read more
The GameMaki team had a turbulent 2011, but their circumstances has improved. From left: Jesslyn, Keith, Damon, and Brenda. Photo: GameMaki.
Startups in Singapore are caught in a bind. While located in the heart of Asia, the city has a minuscule domestic market and is surrounded by countries with varying levels of internet adoption.
Developed economies like Japan and South Korea, while tech-savvy, pose language challenges. China, meanwhile, plays by its own set of rules. US and Europe aren’t a walk in the park either.
Nonetheless, Singapore-based startups aiming at developed markets do have several possible paths to pursue.
Gamemaki offers one blueprint. It looks like a Silicon Valley style startup on the surface. Its most visible product is a mobile social network where denizens earn points for completing fun, real-life challenges. Not exactly a certain money maker. Read more
Gametize strives to create compelling experiences through game dynamics. It claims to be the leading gamification startup in Asia, having developed projects across various industries. The company believes that gamification should be applied to all aspects of life, since it could cause people to become more motivated and engaged. The startup was founded in 2009 as Socialico. It is headquartered in Singapore and has a presence in San Francisco. Gametize achieved cashflow positive status in 2012. Read more
While jargon like CPM and impressions have been a staple of mobile advertising, the space is ripe for more groundbreaking innovation.
After all, banner ads are just miniature-sized billboards — a remnant from the pre-digital era — taking up precious screen real estate.
Startups like Gimmie hope to shake things up. Instead of annoying gamers with flashy ads that they’ll skip through anyway, the company enables developers to offer real rewards to players in exchange for in-game achievements, using either an API or SDK. Developers can pick the white label option as well. Read more
Brian Wong. A 21-year-old whiz kid; a little cocky, a bit of witty, and to me the highlight of Echelon 2012, and probably the most tweeted about keynote speaker. Even, someone was tweeting each time he says “Fuck”. He probably weighs around 100 pounds; but definitely fills the stage.
I was there to listen to the CEO & Founder of Kiip, and I didn’t pay attention to his age initially. But when he showed up, myself being at the ‘tender’ age of 28, I felt old. Yes the world is changing so rapidly, and he is claimed to be one of the youngest entrepreneur to raise venture capital, from True Ventures; at US$4.4 M. Yes it is true.
Brian talked about the shift in how brands can create an emotional connection with consumers, especially when it comes to mobile gaming. Read more
There were two major themes in DEMO Asia’s pitch session on social media startups (live blog): gamification and modernizing customer loyalty programs. It’s the battle between start-ups — those that encourage you to have have fun in your daily life verses those that help you make money.
Keith Ng at GameMaki brought a Angry Bird plushy on stage and challenged the audience to put away their mobile games for real world challenges. He asked the audience to join the game by taking a picture with a DEMO friend and put it up on the GameMaki app, which allows people to see what interesting challenges are taking place around them and easily join in by snapping a picture of the completed activity.
Socialico, a Singapore-based gamification company, announced today that it is rebranding itself as Gametize. It will soon officially launch the mobile app version of its flagship social discovery product GameMaki.
The app is already available for download on the iTunes App Store. Read more
The very first Meetup of GamificationSG for 2012 will be held next week. During the session, the organizer will briefly introduce the concept of Gamification and discuss examples of how it is leveraged, followed by a case study from a local company, and breakout sessions with fun-filled brainstorming and sharing. The participants can mingle around to network at the end of session.
When: Wednesday, 8th February 2012
Where: Standing Sushi Bar @ 8QSAM, 8 Queen Street, Unit 01-03 8QSAM, Singapore 188535 (Map)