How to outsource everything to the cloud (except yourself)

Remember the blurry old days when software was sold in boxes? If you were born in early 80’s, you might even have had the joy of installing software from floppy disks. Gladly, those times are past us.

Setting up a website, building a customer database, sending out newsletters and many other impractical tasks have become affordable for everyone, at a fraction of the costs 20 years ago, thanks to a plethora of Software-as-a-Service (SaaS) businesses.

Here you’ll find a brief overview of web-based services that you can start using today to help bootstrap your company. Read more

Soon, Twitter will allow you to track your tweets and links

For marketers and firms who want to test the effectiveness of their social media marketing campaigns, tools like Bitly and Google Analytics have been crucial in gauging success.

Now, Twitter wants to get into the analytics space too, and it will be rolling a Twitter Web Analytics feature over the next few weeks, reported GigaOM. Read more

Go Measure with Google Analytics

Next month, Google Asia Pacific will organize their annual Go Measure with Google Analytics in Singapore and Kuala Lumpur. It will packed with tips and insights from local and international web analytics professionals and speakers from the Google Analytics team. See how analytics help drive value through case studies from the travel, fashion, retail, technology, and telecommunications industries. Walk away knowing how to improve your site’s user experience and increase marketing ROI. At the end of the day attendees have the option to attend a Google Analytics 101 training conducted by Google Analytics Certified Partners or to have a one-on-one consultation with our speakers. Read more

Tying Together Common Threads From ad:tech and Echelon 2010

The first week of June was certainly an eventful one for the SGE team as we were attending both Echelon 2010 and ad:tech.

While Echelon 2010 possessed a distinctive grassroots vibe, ad:tech, an “interactive advertising and technology conference and exhibition that blends keynote speakers, topic driven panels and workshops to provide attendees with tools and techniques which they need to compete in a changing world” is more of an industry specific event which caters more to professionals within the advertising industry.

A few common threads have emerged to imperceptibly link these two superficially disparate events together. In this respect, it might not be a stretch to say that both the web tech and advertising industries are acknowledging a commonality in their respective foreseeable futures.

Over the next few days, we will be publishing a series of commentaries detailing the key trends and discussion topics which we picked out from both events. The post below provides an overarching view of what we will be covering over the course of the next few days. Read more

TWIA Episode 20: Don’t leave your baby behind

The TWIA crew is back without Mike Foong tonight. We talked about a few events that rocked Singapore from the glitzy gala dinner for the SCS IT Leader Awards to the Google Analytics Masterclass happening in Singapore and Kuala Lumpur. With investors centering in Singapore, we cover the Asian Business Angels Forum and iMatch Conference 2010 (with SGEntrepreneurs’ new event “In Bed with …” series. After that, we get back to the news of the day, with the Google-o-meter shifting to staying, Baidu’s shares dropped, the new iCity in Malaysia and finally the unfortunate incident of a South Korean couple leaving their real baby starve to death while nurturing a virtual one. You can listen to the podcast in SGEntrepreneurs here by going to the post directly. Read more

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